Senior Marketing Analyst

Senior Marketing Analyst

Upgrade is a fintech company that provides affordable and responsible credit, mobile banking, and payment products to everyday consumers. We were the fastest growing company in the Americas last year according to the Financial Times and Upgrade Card was the fastest growing credit card in America two years in a row. We have delivered over $33 billion in affordable and responsible credit to our 5.5M customers. The company is backed by some of the most prominent technology investors and was recently valued at $6.3B.

We have built an energizing, collaborative and inclusive culture where team members help each other, learn and innovate to move the company and its customers in the right direction, and own the outcome of their efforts.

Upgrade has been named a "Best Place to Work in the Bay Area" three years in a row, "Top Companies to work for in Arizona" and one of the "Best Engineering Department" awarded annually by Comparably. We've also received recognition for being a best company for Diversity, Women, Culture, and Veterans.

We are looking for new team members who get excited about designing and delivering new and better products to join a team of 1850 talented and dedicated professionals. Come work with us if you like to tackle big problems and make a meaningful difference in people's lives.

About the Role

We're seeking a detail-oriented Senior Marketing Analyst to join our Card business team. In this role, you'll be crucial in driving data-driven insights and experimentation to optimize Upgrade's marketing campaigns, enhance customer acquisition strategies, and improve overall customer engagement for our card offerings. You'll design and analyze A / B tests, conduct in-depth marketing performance analysis, and provide marketing and product managers with clear, actionable data to inform strategic decisions. Your work will establish the analytical foundation needed to optimize marketing spend, boost campaign effectiveness, and promote sustainable growth, helping Upgrade maintain its competitive edge in the card lending space. This role will be based in our San Francisco office in a hybrid capacity, 2-3 times per week.

What You'll Do

• Design, implement, and manage test frameworks for marketing campaigns, channels, and creative assets related to card products.
• Conduct thorough test reads and statistical analysis to determine significance and business impact on marketing KPIs for card offerings.
• Develop and maintain comprehensive dashboards and reporting for marketing campaigns.
• Create automated reporting solutions to provide real-time insights to marketing and product teams.
• Build exploratory data analysis to uncover audience behavior patterns, segmentation opportunities, and marketing optimization for card products.
• Present findings and recommendations to leadership and stakeholders.
• Synthesize complex data findings into clear, actionable recommendations for marketing improvements and new initiatives for the card business.

What We Look For

What We Offer You

The compensation range of this position in San Francisco, CA is USD 120,000-150,000 annually plus equity and benefits. Within this range, an individual's base pay will be dependent on a variety of factors, including without limitation, job-related knowledge, skills, education, and experience.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Upgrade does not accept unsolicited resumes from staffing agencies, search firms, or any third parties. Any resume submitted to any employee of Upgrade without a prior written agreement in place will be considered the property of Upgrade, and Upgrade will not be obligated to pay any referral or placement fee. Agencies must obtain advance written approval from Upgrade's Talent Acquisition department to submit resumes and only in conjunction with a valid, fully executed agreement.