Associate Director, Data and Analytics
Job Description
We’re searching for an Associate Director, Data & Analytics who will be a leader within the core Data and Analytics (DNA) team.
Data and Analytics is structured into three specialties : Applied Analytics (AA), Data Science (DS) and Data Strategy & Technology (DS&T).
The Data and Analytics team works with partners both internally and externally to activate a technology roadmap that creates relevance while driving outcomes.
You will help build our technology agenda forward focusing on allowing and scaling segmentation and personalization technologies.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact :
- Help with guidance on Adobe Launch and Adobe Analytics
- Guide Adobe Target integration with Adobe AEM platform
- Participate and contribute in design and documentation
- Review current state and document findings
- Design and provide solutions to fit the requirements of the project team members and customers conforming to the standards established by the IT and marketing organizations.
- Create technical design documents that explain system flows, data flows, and technical component interaction diagrams.
- Help develop the measurement strategy for clients through discovery and development of measurement plans, learning agendas, test plan, measurement frameworks, and applicable insight generation
- Collaborate with internal team on client communications and deliverables, defining the story in a simple and concise way and communicate success of client’s marketing efforts
- Through compelling data visualizations, develop insights, main reports, highlighting opportunities for improvement
- Collaborate with DNA leadership to develop and document case studies with process and results and support DNA leadership in in new client acquisition and new business development
Qualifications
- 3+ years of work experience with analytics and optimization platforms
- 3+ years of experience working with Adobe Marketing Cloud offerings
- 2+ years of experience with the implementation of Adobe Launch, Adobe Analytics, and configuring Adobe Target
- Experience integrating with Audience Manager, 1st and 3rd party data sources
- Four-year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
- Master’s degree (preferred)
- 3-5 years of business experience in marketing consulting, advertising or interactive
- Expertise within the digital environment and in aligning marketing strategies
- Knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
- Record with client relationship skills
- You are open to travel
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