Integrated Marketing Specialist - Hybrid

Integrated Marketing Specialist

Position Summary : The Integrated Marketing Specialist plays a key role in developing and executing marketing strategies that combine digital marketing, product positioning, and visual design. This position will work closely with product managers and designers to launch campaigns, shape go-to-market strategies, and ensure brand consistency across all touchpoints. This position will also design digital experiences and translate product benefits into compelling visual narratives.

Compensation & Benefits Package : Competitive compensation, D.O.E. + opportunities for quarterly / annual performance bonuses based on branch / company / employee performance + annual reviews with opportunities for pay increases based on employee performance. Medical, dental, and vision insurance up to 70% paid by OrePac. FREE Informed Health Line and Health Advocates. Health Spending Account (HSA) available with up to $1,000 annual OrePac contribution. Flexible Spending Account (FSA) available. FREE Employee Assistance Program (EAP). FREE life and Long-Term Disability (LTD) insurance. Short-Term Disability (STD) insurance available. Accident, Hospital Indemnity, and Critical Illness plans available. 401K with up to 3.5% OrePac contribution. Paid time off (PTO) as specified above. Paid sick time as specified above. 7 paid holidays annually. FREE gym membership. Employee discount.

Essential Duties & Responsibilities : Develop and execute multi-channel digital marketing campaigns that drive awareness and engagement. Design visual assets for web, social, and email campaigns for product launches. Manage the end-to-end creative process for projects and product launches. Collaborate with cross-functional teams (including product, channel, and UX teams) to align creative output with messaging and launch strategies. Translate product features into clear, value-driven visuals and messaging. Maintain brand guidelines and contribute to the evolution of the company's visual identity. Balance multiple projects in a fast-paced environment while consistently meeting deadlines. Support ideation and creation of integrated marketing campaigns. Analyze marketing and campaign performance to optimize and inform future creative strategies. Measure and report on campaign impact and user engagement. Support salespeople, managers, and product management personnel with questions and requests for marketing materials using a ticketing system. Learn and maintain a working knowledge of OrePac's products, services, customers, and business to apply to specific design and creative assignments.

Required Skills : Ability to travel to customer and industry events up to 10% of the time. Proven experience in developing and executing multi-channel marketing campaigns. Demonstrated ability to manage multiple projects and deadlines efficiently with minimal supervision and a positive attitude. Highly adaptable in fast-paced environments, with strong project management, organizational, and time management skills to effectively prioritize and adjust to shifting priorities and market trends while maintaining high-quality results. Ability to analyze data and metrics to derive actionable insights and inform decision-making. Strong creative writing skills, including the ability to write with brand voice and communicate with a diverse audience of professionals and consumers. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, etc.). Proficiency with Meta Business Suite, Facebook, Instagram, and LinkedIn. Proficiency in Adobe design applications, Canva, or equivalent. Solid understanding of digital marketing principles, buyer personas, social media best practices, and brand representation. Excellent project management, organization, multitasking, and time management skills. Knowledge of or experience with CRM software such as Salesforce or HubSpot preferred (but not required). Ability to work independently with moderate supervision. Strong customer service orientation and high level of attention to detail. Commitment to and demonstration of high ethical standards governing professional behavior and interactions. Knowledge base in building materials is a plus. Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Strong written and verbal communication skills. Ability to make decisions that are in line with OrePac standards. Demonstrated capability to develop strong interpersonal working relationships and work in a team environment.

Required Education & Experience : Bachelor's degree in marketing, business administration, advertising, communications, public relations or a related field. 3 or more years of experience building and executing multi-channel marketing initiatives. Any combination of education, training, or experience that demonstrates the ability to perform the duties of the position will be accepted in place of the education and / or experience requirements listed for this role.

Physical Demands : Regularly required to see, talk, and hear. Specific vision abilities required by this job include close vision, the ability to adjust focus, and peripheral vision. Ability to lift files, open filing cabinets, and bend or stand on a stool as necessary.

Work Environment : The noise level in the work environment is generally quiet. This position operates in a professional office environment. This position routinely uses standard office equipment such as laptop computers, photocopiers, and smartphones.

Dress Code : All employees are expected to wear clothing appropriate for the nature of OrePac business and the type of work being performed. Clothing should be neat, clean, and tasteful.

Safety Duties & Responsibilities : Report all incidents and accidents to one's immediate supervisor within 24 hours. Maintain the work area in a safe and healthful condition. Report, and whenever possible correct, unsafe working conditions to branch leadership. Operate vehicles while in the course of employment in a safe and lawful manner. Provide assistance to reduce or eliminate workplace hazards. Comply with company drug testing policies and procedures. Comply with company Personal Protective Equipment (PPE) policies. OrePac will provide required PPE to employees.

OrePac History & Culture : Founded by the Hart family in 1977, OrePac is a family-owned and operated wholesale building materials supplier providing product, sales, and technology solutions to the shelter industry. At OrePac we value trust, integrity, and a dedication to excellence. That commitment can be found in the services we offer, the quality of the products we provide, and the way we treat our employees and customers. This dedication to our markets has enabled us to make a positive impact on the shelter industry and the communities we serve. Our vision is to create trusted partnerships by providing quality products and maintaining strong relationships through unmatched service, operations, and logistics. Our mission : Make Complicated Simple.

Legal Statements : OrePac provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, OrePac complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This job description is not intended to contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice. Regularly scheduled workdays, hours, and shifts are described above. Shift availability may vary. Hours may need to be extended or adjusted at any time, with or without notice, to meet the needs of the organization. To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The required skills, education, experience, and physical demands listed above are representative of the minimum knowledge, skills, and / or abilities required to perform the essential functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions satisfactorily. The work environment characteristics described above are representative of those an employee encounters while performing the essential functions of this job. OrePac supports a safe and drug-free workplace. OrePac may administer a pre-employment background check and / or drug-screen, as well as random and / or reasonable suspicion drug-screens during employment. Employees are required to perform safety duties and responsibilities in accordance with acceptable and safe work procedures. OrePac's safety policy requires the use of Personal Protective Equipment (PPE) in designated safety-sensitive areas while on OrePac property. OrePac employees who handle or deliver OrePac products while not on OrePac property are required to adhere to OrePac's safety policy and use the required PPE necessary for their specific role. The dress code described above is representative of what an employee must wear while performing the duties of this position. Individual branches may issue more specific guidelines than what is outlined below. Reasonable accommodations may be made for individuals with religious beliefs, observances, or practices related to the dress code. For job applicants only. Recruiters, don't contact us regarding this or any other job posting.