Field Marketing Manager

Job Description

Job Description

About Us

Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. We offer a modern software platform that provides mid-sized charities with elegant tools for fundraising, marketing, volunteerism, and online giving.

Our talented team is driven to disrupt the status quo in the nonprofit sector. We are hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the world’s leading nonprofits

We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity by volunteering at nonprofits or going the extra mile for our team and the customers we serve. We take our work seriously, but we don’t take ourselves too seriously. We believe that life is too short not to love what you do.

The ideal candidate for Virtuous embodies our values by :

Asking questions with a spirit of curiosity

Giving feedback freely with candor & grace, welcoming it in return

Displaying a passion for philanthropy and technology

Serving with joy. Everyone is willing to make the coffee!

Celebrating the wins & milestones of others

Assuming good intent & demonstrating trust in others

Pursuing relationships with people different from themselves & creates space to be human

Find our core values & more here .

Position Summary

Virtuous is seeking a strategic, results-driven Field Marketing Manager to own and execute our presence at external conferences, trade shows, and other field events. This role will be responsible for developing and implementing event marketing strategies that generate awareness, drive engagement with nonprofit leaders, create sales pipeline, and ultimately accelerate revenue growth. The position will require approximately 25% travel to support on-site event execution and partnership opportunities.

This is an exciting opportunity for a marketer who thrives in a fast-paced, high-growth B2B SaaS environment and understands how to turn in-person and hybrid event experiences into powerful demand generation engines. The ideal candidate will be a master project manager, skilled communicator, and creative problem solver with a passion for connecting nonprofit organizations to tools that grow global generosity.

Responsibilities

Event Strategy & Planning

Own the planning, execution, and optimization of all external conferences, trade shows, and field marketing events.

Help shape which events we should attend by analyzing market segments, vertical opportunities, and regional expansion priorities.

Develop experiences that stand out in crowded nonprofit / tech event spaces (e.g., interactive activations, storytelling spots, “give back” tie-ins aligned to mission).

Partner with sales, partnerships, and marketing to align event strategy with business objectives and revenue goals.

Develop event plans, budgets, timelines, and success metrics for each field initiative.

Execution & Logistics

Manage event logistics including booth design, collateral, shipping, sponsorship deliverables, and lead capture.

Coordinate speaker submissions, session content, and on-site activations that position Virtuous as a thought leader in nonprofit fundraising.

Ensure all events reflect Virtuous’ brand, messaging, and customer-first experience.

Lead Generation & Pipeline Acceleration

Build pre-event, during-event, and post-event campaigns to maximize engagement and follow-up.

Partner with marketing operations to track, measure, and report on event ROI, including leads generated, influenced pipeline, and closed revenue.

Develop playbooks to continually improve field performance and increase conversions.

Collaboration & Enablement

Work closely with the sales team to ensure alignment on event goals, booth staffing, and follow-up strategy.

Provide sales with the right tools, messaging, and collateral to engage prospects at events.

Partner with marketing to deliver compelling stories and showcase product differentiation on-site.

You Must Have

3–5+ years of experience in B2B SaaS field marketing, event marketing, or demand generation.

Proven ability to manage multiple conferences and events simultaneously from strategy through execution.

Hands-on experience with event platforms, lead capture technology, CRM, and marketing automation tools (HubSpot experience preferred).

Strong project management skills; proficiency in project management software such as Asana, Trello, or Monday.com.

Excellent organizational, communication, and cross-functional collaboration skills.

Ability to analyze event performance, deliver data-driven insights, and optimize for ROI.

Experience supporting sales teams with pipeline-driving field marketing initiatives.

Bachelor’s degree in marketing, communications, business, or related field.

Bonus : Familiarity with the nonprofit sector and / or fundraising technology.

What We Offer

Market competitive pay leveraging Carta data

Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)

401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days

We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO

Supportive time off including paid volunteer days and company holidays

Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)

We pride ourselves on Community and host exciting company outings and events.

We’ve recently noticed an increase in recruitment scams where individuals are impersonating recruiters to obtain personal or financial information through fraudulent interviews and job offers.

Please note that all legitimate communication from Virtuous will only come from the @virtuous.org domain. If you receive a message from other domains, even if they look similar (e.g., virtuouscareers.org or virtuousjobs.com), they are  not legitimate  and we recommend disregarding it immediately.