Creative Director
Blueprint Creative GroupBoston, MA, US- Full-time
Job Description
Job Description
About Us :
Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.
Position Overview :
Blueprint Creative Group is seeking a Creative Director to lead all creative development for a behavioral change campaign. You'll ensure that messaging and visuals authentically reflect the lived experiences of Massachusetts residents and are culturally resonant across multiple languages and populations.
Key Responsibilities :
Lead and mentor a multidisciplinary creative team including designers, copywriters, and content producers.
Expand and evolve the campaign's creative platform across digital, social, print, and broadcast media.
Develop culturally relevant concepts that connect with diverse communities, including non-English-speaking and underrepresented groups.
Oversee creative review and quality assurance to ensure compliance with the Principles of Health and Racial Equity.
Partner with the Racial & Health Equity Strategist to ensure inclusive storytelling and accessibility in all materials.
Manage production schedules, vendor coordination, and creative budgets.
Present creative strategies and concepts to client stakeholders for feedback and approval.
Qualifications :
Bachelor’s or master’s degree in design, advertising, or communications.
10+ years in creative direction for public health or behavior change campaigns.
Proven record of producing multicultural, multilingual campaigns.
- Strong storytelling, conceptual, and leadership abilities.
This position is Remote / Telecommute job. Massachusetts residence, a plus.
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