Senior Digital Analyst

Overview :

• Produce Weekly Performance Reports : Generate KPI dashboards, product reviews, and other performance reports, ensuring they include business context and actionable insights for business leads.
• Respond to Ad-Hoc Analysis Requests : Provide timely and accurate reports and analyses as requested by brand leads, merchants, and other Marketing teams.
• Proactively Develop Reports : Conduct ongoing site performance analysis, including segmentation analysis, and offer actionable insights with clear business context, not just raw data.
• Collaborate on Testing and Personalization : Work closely with the eCommerce VP and brand partners to identify opportunities for testing and personalization. Drive consensus and buy-in from key stakeholders.
• Lead A / B and MVT Testing : Plan, execute, and analyze A / B and multivariate tests on the site in partnership with brand site managers and developers. Utilize testing tools and vendor support to optimize site performance.
• Analyze Marketing Programs : Conduct deep-dive analysis of various marketing programs (e.g., email, paid search, SEO, banner ads, affiliates) using data from vendor reporting tools, WSI's web analytics, and legacy systems.
• Develop Advanced Analytics Reports : Use SQL and analytics tools to pull data from the Customer Data Warehouse (CDW) and create customized reports that address complex business questions.
• Ensure Data Quality : Collaborate with IT and site managers to review and test analytics tool tagging for new site features and changes to maintain high-quality data.
• Collaborate Across Teams : Build strong relationships with eCommerce management, eMarketing, and IT teams, ensuring seamless cross-functional collaboration to turn insights into actionable improvements on the site.

Must Haves :

B2C retail ecommerce analytics experience is preferred. Open to candidates coming from SaaS or other similar ecommerce environments.

Experience with other BI / analytics tools (e.g. Google Analytics, Salesforce Data & Marketing Cloud) will be considered if they are strong in articulating their analysis clearly & effectively.