Talent.com
Director, E-Commerce
Director, E-CommercePatrick Ta Beauty • Los Angeles, CA, US
Director, E-Commerce

Director, E-Commerce

Patrick Ta Beauty • Los Angeles, CA, US
30+ days ago
Job type
  • Full-time
Job description

About The Job

Patrick Ta Beauty is looking for a strategic and execution-focused Director, Ecommerce to lead our growing DTC business. This role owns site performance, campaign execution, platform innovation, and international expansiondriving both revenue and brand elevation across digital touchpoints. Reporting to VP, Ecommerce, this leader will partner cross-functionalally across marketing, creative, product development, and operations to bring brand and business goals to life. This role is on-site and based in West Hollywood, CA.

About Patrick Ta Beauty

Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick's decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to allcreating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application. Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.

Responsibilities

Site & Experience

  • Campaign Execution & Site Readiness :
  • Concept, develop, and execute comprehensive 360 marketing campaigns access DTC, including new product launches, site exclusives, and evergreen brand moments.
  • Partner with marketing and creative teams to translate GTM briefs into fully executed site plans.
  • Own homepage updates, collection landing pages, promo logic, and merchandising strategy.
  • Own end-to-end QA and publishing for all campaign assets across mobile & desktop.
  • Conversion Rate Optimization :
  • Drive ongoing CVR improvements through UX enhancements, A / B testing, and site flow optimization.
  • Identify friction points across the funnelfrom PDP to checkout, and implement iterative updates.
  • Monitor funnel metrics and apply learnings to future roadmap initiatives.
  • AOV Strategy :
  • Develop and scale strategies to increase AOV across full-price and promotional periods.
  • Lead bundling strategy including pricing.

Platform & Operations

  • Shopify Plus Management : Own the backend architecture and performance of our Shopify Plus store, ensuring platform stability, optimized checkout, and seamless integration across key tools.
  • Tech Roadmap & Integrations : Lead prioritization and optimization of new technologies that drive efficiency and growth, including personalization, bundling, search, and loyalty platform.
  • Vendor & RFP Ownership : Run end-to-end RFPs and manage vendor relationships from sourcing through onboarding and performance tracking.
  • Fulfillment & Packaging Experience : Partner with Ops and 3PL to ensure orders are fulfilled on time and to brand standards, with clear alignment on packaging, volume forecasts, and inventory availability.
  • International DTC Optimization : Own performance across global markets, including site localization, duties / tax integrations, fulfillment SLAs, and click-to-delivery improvements.

    • Growth & Performance

  • Site KPI Ownership : Track and analyze key performance indicators including CVR, AOV, revenue per session, and checkout abandonment to inform optimization efforts.
  • Forecast & P&L : Collaborate with VP of Ecommerce to support DTC forecast development and performance analysis, contributing insights tied to margin, revenue, and promotional impact.
  • Performance Reporting : Lead weekly and monthly DTC recaps for leadership, synthesizing site, campaign, and vendor data into actionable insights; use behavior, engagement, and transaction trends to inform roadmap, content strategy, and promotions.
  • Social Commerce Strategy : Partner with VP, Ecommerce and marketing to lead social commerce strategy, including product merchandising, promo planning, and operational execution.

    • We Think You'll Be A Great Fit If

  • You're a data-driven operator with a deep understanding of what drives Ecommerce performancefrom site experience and conversion to platform innovation and global scalability.
  • You're a strategic leader who can translate insights into initiatives that directly impact revenue, conversion rate, and AOV.
  • You're a collaborative cross-functional partner who thrives on working with creative, marketing, ops, and product development to execute high-impact digital programs.
  • You're a builder who knows how to lead complex projects like site redesigns, tech integrations, and international rollouts with precision and urgency.
  • You're curious, proactive, and always looking ahead to what's nextfrom emerging commerce platforms to the next testing opportunity that moves the needle.

    • Professional Qualifications

  • 710 years in ecommerce, ideally within prestige beauty, fashion, or luxury consumer brands, with ownership of site performance, revenue growth, and customer experience.
  • Deep technical knowledge of Shopify Plus, GA4, Netsuite, and DTC best practices.
  • Proven track record in leading site strategy, conversion optimization, and ecommerce tech roadmaps.
  • Demonstrated experience managing vendor relationship and executing RFP process.
  • Strong financial acumen and experience owning site-level P&L, forecasting, and contributing margin planning.
  • Hands-on experience with customer service platforms and on-site personalization tools.
  • Familiarity with international DTC including cross-border logistics, duties / taxes, and localization strategies.
  • Experience launching and scaling on social commerce platforms such as TikTok Shop or similar marketplaces.
  • Direct involvement in site redesigns, platform migrations, and campaign execution for new product launches.
  • Built, launched, and optimized integrated digital experiences aligned with brand and commercial goals.
  • Highly analytical, detail-oriented, and results-driven with a bias for action.
  • Strategic thinker who can translate insights into high-impact initiatives.
  • Cross-functional collaborator who thrives in fast-paced, high-growth environments.
  • Strong communicator and problem-solver with a proactive and solutions-oriented mindset.
  • Passion for beauty, digital innovation, and building best-in-class customer experiences.

    • What We Offer

  • Bonus Opportunity
  • Health Benefits
  • 401(k) With a Company Match
  • Product Discount Program
  • Flexibility & Wellness Stipend
  • Paid Leave Programs
  • Paid Holidays & Summer Fridays

    • NOTE : This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

    Create a job alert for this search

    Director Ecommerce • Los Angeles, CA, US

    Related jobs
    Director, Analytics Enablement

    Director, Analytics Enablement

    RAPP • Los Angeles, CA, United States
    Full-time
    RAPP Los Angeles is looking for a Director, Analytics Enablement to join our award-winning Marketing Sciences team.We are RAPP - world leaders in activating growth with precision and empathy at sca...Show more
    Last updated: 30+ days ago • Promoted
    Director, E-Commerce

    Director, E-Commerce

    Patrick Ta Beauty • West Hollywood, CA, US
    Full-time
    Quick Apply
    ABOUT THE J OB Patrick Ta Beauty is looking for a strategic and execution-focused Director, Ecommerce to lead our growing DTC business. This role owns site performance, campaign execution, platform ...Show more
    Last updated: 30+ days ago
    Director of E-Commerce

    Director of E-Commerce

    VersaDesk • Los Angeles, CA, US
    Full-time
    Quick Apply
    About VersaDesk At VersaDesk, we are redefining the modern workspace.As the makers of the original standing desk , we design and manufacture ergonomic, productivity-focused furniture that helps peo...Show more
    Last updated: 30+ days ago
    Director of Website and Ecommerce - Vernon, CA

    Director of Website and Ecommerce - Vernon, CA

    Staffing • Los Angeles, CA, US
    Full-time
    Director Of Website And Ecommerce.Vernon, CA Full-Time Salary Position.Strong ownership of P / L and optimizing it in order to deliver the business profit. Develop and execute the eCommerce plan in li...Show more
    Last updated: 30+ days ago • Promoted
    Managing Director, New Business Development

    Managing Director, New Business Development

    Confidential • Los Angeles, CA, US
    Full-time
    Managing Director, New Business Development.Leading provider of detailed consumer transaction data for business growth in the IT & services industry. Information Technology & Services.The Co...Show more
    Last updated: 1 hour ago • Promoted • New!
    Vice President, Digital Sales, Federal Market

    Vice President, Digital Sales, Federal Market

    Confidential • Los Angeles, CA, US
    Full-time
    Vice President, Digital Sales, Federal Market.Globally recognized provider of customer experience technology & services.Information Technology and Services. The Company is seeking a Vice Preside...Show more
    Last updated: 1 hour ago • Promoted • New!
    Vice President, Enterprise Sales

    Vice President, Enterprise Sales

    Confidential • Los Angeles, CA, US
    Full-time
    Vice President, Enterprise Sales.Popular beverage alcohol e-commerce platform.The Company is seeking a Vice President of Enterprise Sales to spearhead the expansion of its beverage offerings within...Show more
    Last updated: 1 hour ago • Promoted • New!
    Director, Growth Analytics

    Director, Growth Analytics

    IPG Mediabrands • Los Angeles, CA, United States
    Full-time
    IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG).Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients inc...Show more
    Last updated: 30+ days ago • Promoted
    Sr. Client Partner, Ecommerce

    Sr. Client Partner, Ecommerce

    Pinterest • Los Angeles, CA, United States
    Full-time
    Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to br...Show more
    Last updated: 30+ days ago • Promoted
    Director, Development (Corporate)

    Director, Development (Corporate)

    American Red Cross • Los Angeles, CA, United States
    Full-time
    Please use Google Chrome or Mozilla Firefox when accessing Candidate Home.By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spi...Show more
    Last updated: 18 days ago • Promoted
    Vice President, Consumer Product Strategy

    Vice President, Consumer Product Strategy

    Confidential • Los Angeles, CA, US
    Full-time
    Vice President, Consumer Product Strategy.Online sampling marketplace catering to beauty products.Information Technology and Services. Search Engines & Internet Portals.The Company is in search ...Show more
    Last updated: 1 hour ago • Promoted • New!
    Director, Clinical Pharmacy

    Director, Clinical Pharmacy

    CareMore Health • Long Beach, CA, US
    Full-time
    CareMore Health is a physician-founded and physician-led organization that has been transforming care delivery since 1992. With 25 clinics, 65,000+ members and partnerships with 30+ health plans, we...Show more
    Last updated: 2 days ago • Promoted
    Executive Director, US Sales

    Executive Director, US Sales

    Confidential • Los Angeles, CA, US
    Full-time
    Leading online platform for skincare & branded cosmetic products.The Company is seeking an Executive Director for US Sales to lead and drive retail sales for a portfolio of prestige beauty bran...Show more
    Last updated: 30+ days ago • Promoted
    Director, Strategy

    Director, Strategy

    IPG Mediabrands • Los Angeles, CA, United States
    Full-time
    We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different.When brands unite p...Show more
    Last updated: 30+ days ago • Promoted
    Director of Touring - Global Touring

    Director of Touring - Global Touring

    AEG Presents • Los Angeles, CA, United States
    Full-time
    For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment.Annually, we host more than 160 million guests, promote more than 10,000 shows and present more t...Show more
    Last updated: 13 hours ago • Promoted • New!
    Head of Direct to Consumer and eCommerce Growth

    Head of Direct to Consumer and eCommerce Growth

    Confidential • Los Angeles, CA, US
    Full-time
    Head of Direct to Consumer and eCommerce Growth.Globally renowned horticulture brand.The Company is in search of a Head of D2C to spearhead the next phase of its US e-commerce growth.This role is p...Show more
    Last updated: 1 hour ago • Promoted • New!
    Director of Technology Platforms & Applications

    Director of Technology Platforms & Applications

    Cooley LLP • Los Angeles, CA, United States
    Full-time
    Director of Technology Platforms & Applications.Cooley is seeking a Director of Technology Platforms & Applications to join the. Technology Platforms and Applications.The Director of Technology Plat...Show more
    Last updated: 30+ days ago • Promoted
    Vice President, eCommerce

    Vice President, eCommerce

    Confidential • Los Angeles, CA, United States
    Full-time
    Fast-growing consumables brand.The Company is seeking a VP of eCommerce to take on a pivotal role in leading a major transformation and owning the entire eCommerce business.The successful candidate...Show more
    Last updated: 21 hours ago • Promoted • New!