Web and Marketing Analyst

Full Time

Web and Marketing Analyst

Montebello, New York

iPostal1, the leading provider of Digital Mailbox technology worldwide, is seeking a a highly analytical, curious, and forward-thinking

Web and Marketing Analyst

to join our team. This role is ideal for someone passionate about turning data into insights that drive strategic decisions and continuous improvement in digital marketing performance. Our website, www.iPostal1.com, lists 3,000 addresses, including retail pack and ship stores, 1,000 Staples stores and coworking spaces. Customers choose a mailing address for business or personal use and view and manage their postal mail and packages anywhere with an app or online.

As a Web and Marketing Analyst, you'll be responsible for developing analytics strategies, testing hypotheses, uncovering insights, and measuring the effectiveness of digital initiatives. You'll work across key platforms like

GA4 ,

Google Tag Manager ,

Google Ads ,

Microsoft Ads , and

ChatGPT,

and contribute to optimizing both paid and organic marketing efforts.

This position will be hybrid and based out of our Montebello, NY headquarters, 3 - 4 days in the office.

Responsibilities :

Develop and test analytics strategies and hypotheses to uncover actionable insights.

Use various attribution models to understand the customer journey across channels.

Track, analyze, and report on performance using

GA4

(Google Analytics 4) and

BigQuery .

Implement and manage tracking solutions through

Google Tag Manager .

Analyze campaign performance across

Google Ads ,

Microsoft Ads , and other paid and organic channels.

Create and deliver insightful reports using preferred reporting tools.

Collaborate with cross-functional teams to drive data-informed decision-making.

Stay on the cutting edge of digital analytics, marketing trends, technologies, and digital transformation.

Qualifications :

Bachelor's degree in Marketing, Business Administration, or related field.

At least 5 years experience in a similar role.

Demonstrates

leadership qualities , whether through initiative, collaboration, or mentorship.

Brings

thought leadership

to the table-able to critically evaluate trends, data, and strategies, and to think new thoughts

Proficient in GA4

• this is non-negotiable; legacy analytics experiences are not applicable.

Hands-on experience with

Google Tag Manager

for tagging and tracking.

Proven success managing and optimizing

Search Engine Marketing

campaigns.

Strong grasp of

organic traffic

analysis and SEO metrics.

Skilled in basic statistics (e.g.,

regression analysis ,

A / B testing ).

Experience in

attribution modeling

and multi-channel funnel analysis.

Competent in using

reporting tools

(we're tool-agnostic-what matters is insight delivery).

Adept at turning data into strategic insights that drive business value.

Comfortable challenging the status quo and presenting new ideas.

Nice to Have :

Experience with alternative analytics platforms like

SimilarWeb

and

Matomo .

Knowledge of

social media advertising

and

programmatic advertising .

Familiarity with

digital transformation, its implementation,

and its impact on digital marketing.

iPostal1 is an Equal Opportunity Employer and considers all applicants for employment without regard to race, color, religious creed, ancestry, religion, sex, sexual orientation, gender identity and / or expression, pregnancy, age, national origin, marital status, disability, military status, genetic information, or any other category protected by law.

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