Sr. Director, Brand Marketing

Job Description

Senior Director, Brand Marketing - Performance Brands

Location : Carlsbad, CA

Reports to : VP, Brand Marketing

This is a unique opportunity to lead the brand direction of some of the most respected and dynamic names in performance audio - Denon, Polk Audio, and Definitive Technology - as Senior Brand Marketing Director within the global Brand Marketing team.

As Senior Director, Brand Marketing, you'll be responsible for shaping the strategy, voice, and global execution of these brands, ensuring they deliver distinctive, compelling, and competitive positioning in a highly dynamic market. You'll lead a growing team of brand marketers, drive brand awareness, relevance, and commercial impact through creative campaigns, smart storytelling, and strong cross-functional alignment.

This is a leadership role ideal for someone who thrives on building and revitalizing brands, connecting product innovation with customer insight, and delivering performance through both creativity and commercial strategy.

What You'll Do

• Develop and evolve brand strategies for Denon, Polk, and Definitive Technology, ensuring clear positioning and messaging.
• Lead the brand marketing calendar, including product launches, seasonal campaigns, and ongoing storytelling.
• Translate product roadmaps into integrated marketing plans that spark consumer engagement and drive business growth.
• Collaborate with Creative Services, agencies, and cross-functional teams to produce global campaign toolkits and content.
• Align with Sales, Product, and Regional Marketing teams to ensure consistent execution and brand integrity.
• Mentor and grow a team of brand and content marketers, fostering a culture of creativity and inclusion.
• Use consumer insights and market trends to inform strategy and creative direction.
• Monitor and optimize campaign performance across retail, digital, direct-to-consumer, and social channels.
• Support PR, DTC, and channel marketing teams with engaging content across the customer journey.
• Manage budgets and track ROI to measure the impact of brand initiatives.
• Represent Performance Brands in cross-functional leadership forums to foster collaboration and alignment.

What You Bring

Required :

Preferred :

Salary Range :

The anticipated salary range for this position is $193K-$225K plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 25% AIP based on company, department, and individual performance

About Us

One of the world's largest portfolio audio companies, Sound United is home to eight legendary audio brands : Bowers & Wilkins®, Denon®, Polk Audio®, Marantz®, Definitive Technology®, Classé®, and Boston Acoustics®. Each brand boasts its own philosophy and unique approach to bringing sound and home entertainment to life.

With over 300 years of innovative audio and home solution expertise, Sound United improves lives by creating distinct and immersive listening experiences for a wide range of consumers in more than 130 countries.

Why Sound United : We employ more than 1,800 associates in 18 countries, empowering us to take our brands to new heights. Sound United has a global face and a sales presence in over 130 countries with manufacturing, supply chains, distribution channels and associates in the United States, Europe, Japan, China, and other parts of Asia.

High visibility, broad impact. This is a high growth, changing environment, and you will have the opportunity to really make an impact on our systems and processes and how we enhance them. In addition to being exposed to new projects and learning new skills, this role also positions you to interact with a variety of departments, teams and leadership groups on a global basis.

Great time to join.We are proud to provide premium audio / video experiences to both commercial and consumer markets and, we're experiencing healthy growth. When you've proved yourself a star and are ready for the next career step, the opportunities will be there.

Cultural experience.You will have regular exposure to many cultures. We're in over 130 countries, so you're not just focused on one culture, but will enjoy working with many.

Building on success.Our growing portfolio of premium audio and video products and the new consumer health line delivers the best in design, technology, innovation and performance to a variety of customers who seek to enrich the moment with pure sound and vision. Our well-respected products continuously win industry awards and accolades. We are investing in growth and expanding our product lines, distribution channels and markets, and our teams, making this an exciting time to be part of Sound United.

Excellent compensation, benefits and work environment.In addition to a competitive salary, attractive incentive program, we offer a collaborative work environment and professional development opportunities. Join Sound United and let's build an even greater company together!