Media Planner

Media Planner

We are looking for a Media Planner with strong linear & video experience who demonstrates strategic and creative planning skills through data and cultural driven insights for our clients.

At Giant Spoon, we encourage our clients to prioritize impact over impressions, and to reimagine what "media" means in a commoditized media landscape. We believe in expanding how people experience brands and that boring is bad for business, and as part of that, true partnerships and not just transactions - are both effective for brands and more interesting for consumers than the one-way legacy approach.

We are looking for individuals who are passionate about the details. Qualified candidates take pleasure in getting to "do it all" at Giant Spoon, meaning you will gain experience with planning and buying across all channels - not just be relegated to one portion of the process, limiting potential for growth and holistic experience. Planners that enjoy working on projects that blur the lines between media, strategy, intelligence and creativity should apply.

Responsibilities

• Compile Audience Research with help of syndicated tools (marketplace insights, media consumption habits etc)
• Develop comprehensive video media plans across both national and regional linear television and CTV platforms.
• Manage full lifecycle of video campaigns, including vendor negotiation, budget allocation, schedule oversight and comprehensive post-buy analysis
• Assist with tagging and trafficking for all taggable digital assets
• Input plans into systems (Prisma)
• Act as steward to ensure full delivery
• Own billing and reconciliation of budget and invoices
• Oversee ongoing campaign monitoring, recommend daily / weekly / monthly optimizations and oversee day-to-day campaign operations
• Coordinate outreach and review and evaluate partner proposals
• Coordinate RFP development
• Coordinate tactical planning, negotiating and execution tied to media brief
• Collaborate with Analytics Team to identify and report insights
• Develop strategic POV on research and creative
• Contribute to creative media brainstorms
• Manage the day-to-day of an Assistant Media Planner, including training and mentoring
• Stay up to date on media trends and evolving capabilities

Requirements

placement >

creative hierarchy

The anticipated annual salary range for this position is $72,000 - $80,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical / dental / vision insurance, 401(k) matching, paid time off, and various other benefits and perks.