Vice President of Marketing

A company is looking for a Vice President of Marketing for its ETF Strategy team. Key Responsibilities Serve as a senior marketing advisor to clients, guiding them through ETF lifecycle stages Shape tailored go-to-market strategies and advise on positioning, messaging, and audience engagement Create and evolve ETF marketing playbooks that reflect best practices across key life stages Required Qualifications 15+ years of marketing experience, with at least 10 years in asset management, ETFs, or financial services Deep understanding of the ETF ecosystem and successful fund launch drivers Experience advising financial clients on marketing strategy and campaign architecture Strong organizational and planning skills with a strategic mindset Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree or certifications preferred