Marketing Manager

Get AI-powered advice on this job and more exclusive features.

This range is provided by SyllogisTeks. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00 / yr - $125,000.00 / yr

Description

The Marketing Manager will be responsible for the creation and ownership of core product messaging and collateral, sales enablement, market intelligence, data collection and customer insights, all in support of developing a successful and agile marketing plan in support of strategic market sales goals.

Identify key market trends and opportunities, buying behaviors and pre-need pain points and gaps that can be addressed by the organization's solutions. Help define go-to-market messaging, positioning and tactics that align with the strategy for the marketing plan and can be executed upon by the cross-functional team including sales, marketing, and design.

Support the creation of sales and channel enablement materials to ensure their ongoing ability to sell and support these products, as well as being able to upsell related offerings.

Must possess strong marketing and communication skills. Be willing to engrain yourself within the customer experience and think rapidly on how to apply new insights to our messaging and content with attention to detail and a sharp eye for quality, along with the ability to grasp and translate technical capabilities into benefits.

Responsibilities

Identify customer needs, key personas, market trends, market landscape and build differentiated positioning and messaging for company products and services.

Work closely with sales and development teams to understand and translate technical and product features to benefits-focused messaging.

Develop compelling product feature narratives with clear, consistent and compelling messaging through a strong customer focus lens.

Work with the team to translate the messaging into creative and high-impact customer-facing materials such as solution sheets, infographics, customer emails, social posts, knowledge articles, e-books, case studies and more to clearly communicate success stories and best practices.

Plan and execute new campaigns using effective tools and techniques to maximize market penetration and sales impact.

Gather and analyze campaign data to support agile movement at critical "go left or go right" moments to optimize lead generation.

Conduct market and customer research to understand the industry we are serving, identify trends and uncover opportunities.

Be accountable to both sales and marketing to ensure knowledge is shared, accountability is tracked and successful execution, measurement, feedback and learnings are applied as we learn, adapt and grow.

Set clear, measurable goals, track and take accountability for business results and conduct cross-functional post-mortems to create a cycle of continuous improvement.

Act as a project manager, overseeing the execution of key initiatives in collaboration with creative teams, leadership and external resources.

Requirements

Demonstrate ability to understand and effectively communicate solutions that align with market buyer's pain points, goals and needs.

Proven experience in marketing or advertising, with a focus on go-to-market positioning messaging, planning, and execution.

Expertise in digital marketing, including SEO, SEM, social media, email campaigns, and Google Analytics.

Experience working cross-functionally between marketing, sales, design and development teams.

Demonstrated successful go-to-market messaging and content creation.

Detail oriented and good eye for effective design.

Excellent project management skills with the ability to take on multiple projects simultaneously and deliver on time and still meet or exceed goals.

Manage and potentially attend tradeshows and industry events, as required, for assigned markets and audiences.

Flexibility to meet business needs in other departments as needed.

5+ years of relevant experience preferred.

Educational Requirements

Bachelor degree in Marketing, Advertising or a related field

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Staffing and Recruiting and Movies, Videos, and Sound

Referrals increase your chances of interviewing at SyllogisTeks by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Get notified about new Marketing Manager jobs in Sunset Hills, MO

Manager - Social Media Community Management

Vice President of Marketing - Multi-Property

Creve Couer West Olive - Marketing & Events Manager

St Louis, MO $40,000.00-$60,000.00 1 week ago

St Louis, MO $70,000.00-$95,000.00 2 weeks ago

Vice President of Sales & Marketing (45011)

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

J-18808-Ljbffr