SVP, Subscription Growth and Head of Growth Mission
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.
About the Role :
Reporting into our Chief Growth & Customer Officer, you will lead the execution of our subscription growth strategy to grow The New York Times's subscriber base to 15 million globally by the end of 2027 and beyond. You will oversee the cross-functional Growth Mission (approximately 200 people), serve as a key leader of our overall product development organization and partner closely with other executives to drive high-impact work, innovation, and operational excellence, while fostering a culture that is inclusive, collaborative, and ambitious.
Responsibilities :
Develop new and ambitious strategies for pursuing discontinuous subscription growth, including how we leverage our portfolio of products to build deeper relationships with customers. Specifically, drive teams to achieve the following :
Drive strategy and resources towards our biggest subscription bets across our expanding portfolio of products (News, Games, Cooking, The Athletic, Audio, and Wirecutter) to achieve 2027 subscriber goals and beyond
Optimize key points of the commercial flow for web and apps - from registration, onboarding and purchase flow to churn reduction and re-acquisition
Advance our predictive modeling capabilities in collaboration with data scientists and engineers to improve performance at key commercial moments
Continue to improve our customer experience through best-in-class self-service tools and smart, trust-building interactions
Partner closely with the strategy and subscriber engagement teams to develop and execute smart churn reduction and pricing strategies
Augment our commercial messaging systems to drive better conversion, cross-promotion, and retention
Improve our capabilities and operational processes to enable faster growth and ensure quality of our user experience and systems, including integrating Generative AI into our day-to-day workflows in new ways
Accelerate international growth through targeted application of high-impact initiatives
Meet or exceed print subscription revenue and volume goals
Set top level guidance for cross-functional product development teams as they plan their objectives and roadmaps
Regularly review performance metrics and work closely with teams to adjust our strategy, roadmaps and targets accordingly
Make key trade-off and prioritization decisions to ensure teams are able to focus on the most impactful work in pursuit
Encourage ambitious, unconventional thinking and help refine ideas into actionable plans
Lead a high-performing team of product directors and managers
Communicate clearly and regularly with teams, stakeholders, and executives to align on progress, challenges, and opportunities
Champion a healthy, inclusive, collaborative, and results-oriented culture
Basic Qualifications :
10+ years of experience leading subscription growth and / or managing a P&L of fast-growing digital businesses
Demonstrated expertise in the dynamics of digital subscription or recurring revenue (B2C and / or B2B) models
Experience leading large, cross-functional teams (75+person) to great impact
Experience working closely with senior leadership teams to report on strategic decisions and results
Who You Are :
A strategic thinker who moves seamlessly between big-picture planning and detailed execution
High signal-to-noise ratio, with the ability to take in a large amount of information, synthesize it and identify the most critical pieces
Financial acumen; able to align strategy and initiatives to business outcomes
Experience with product development life cycle, including proven ability to take ideas from product strategy, to design implementation, to technical execution, to measuring results
Clarity and decisiveness when faced with insights, with the ability to convert that information into action
Emotionally intelligent, empathetic, and attuned to team dynamics
Passion for bringing out the best in those around you and facilitating the success of others
Excellent communicator verbally, in writing, and in presentations
Effective at collaborating with people from diverse backgrounds, teams, and working styles
Committed to sharing, receiving, and acting on feedback
Passionate about The New York Times's journalistic mission, and understands its ethical considerations
The annual base pay range for this role is between :
$330,000 - $350,000 USD
Head Of Growth • New York, NY, US