AVP, H&W - B2B Acquisition Marketing

This position will support the multi-channel digital customer acquisition strategy and execution for the CareCredit retail credit product portfolio. Core responsibilities include designing and managing acquisition marketing programs, conducting customer and market research, developing targeting and testing strategies, financial projections, campaign launch, and post-implementation reporting.

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The role involves close collaboration and direct management of B2B client relationships at multiple organizational levels, with a strong focus on driving new customer growth through digital channels.

Role Summary Lead the development, implementation, and ongoing optimization of dynamic multi-channel acquisition growth plans aligned with business objectives and client goals.

Establish and maintain strategic relationships at senior levels within partner organizations to ensure alignment and support for acquisition initiatives.

Analyze client business objectives and marketing calendars to develop acquisition strategies that maximize customer acquisition and program performance.

Optimize and manage marketing spend against growth targets, pursuing additional budget opportunities to scale acquisition efforts.

Identify and segment target audiences for acquisition campaigns, leveraging data-driven insights to design and test acquisition programs that drive incremental new customer growth.

Responsibilities

Develop and maintain a competitive market and industry analysis framework to ensure CareCredit’s acquisition strategies remain innovative, effective, and aligned with evolving market dynamics.

Lead acquisition marketing campaigns in a fully integrated omni-channel environment, ensuring digital assets are optimized, innovative, and aligned with the overall brand and partner marketing initiatives.

Monitor and report on acquisition campaign performance, including key metrics related to new customer volume, cost per acquisition, ROI, and other KPIs; continuously refine marketing tactics based on data insights.

Qualifications

Bachelor’s degree preferred or, in lieu of a degree, a high school diploma / GED with 7+ years of marketing experience.

Minimum 5 years of marketing experience, ideally within retail, credit card, or financial services industries.

Ability and willingness to travel as required (~20%).

We are an equal opportunity employer and welcome applications from diverse candidates. We will provide reasonable accommodations for qualified individuals with disabilities.

If you require a reasonable accommodation to apply for a job or to perform your job, please contact our Career Support Line at 1-866-301-5627.

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