Talent.com
Customer Marketing Lead (US)
Customer Marketing Lead (US)Mediabistro • WorkFromHome, CA, United States
No longer accepting applications
Customer Marketing Lead (US)

Customer Marketing Lead (US)

Mediabistro • WorkFromHome, CA, United States
7 days ago
Job type
  • Full-time
Job description

Join to apply for the Customer Marketing Lead (US) role at Xero

16 hours ago Be among the first 25 applicants

Join to apply for the Customer Marketing Lead (US) role at Xero

Get AI-powered advice on this job and more exclusive features.

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

As one of our regional Customer Marketing Leads, you'll serve in a dual capacity : developing the global strategy for Accounting Bookkeeping (AB) advisory boards and executing local programs for both AB and Small Business (SB) segments in your region. You'll be responsible for transforming our advisory boards from feedback channels into strategic assets that influence product strategy and generate authentic advocacy, while ensuring board members receive significant value from their participation.

Global AB Advisory Board Strategy Development

  • Support the Director of Customer Marketing to design a comprehensive, scalable strategy for AB advisory boards across US, UK, and ANZ regions that drives consistent execution while allowing for necessary regional adaptations
  • Create standardized frameworks, processes, and best practices for the selection, engagement, and management of AB board members
  • Develop programming approaches that deliver exceptional value to participants while maximizing strategic insights for Xero
  • Establish clear metrics and reporting methods to demonstrate the business impact of AB advisory boards
  • Collaborate closely with regional counterparts to implement the global strategy with appropriate local adaptations
  • Facilitate regular knowledge sharing and best practice exchange across regions

Regional Advisory Board Execution (AB & SB)

  • Manage the selection, onboarding, and ongoing engagement of AB and SB (plus enterprise where relevant) advisory board members in your region (separate AU and NZ groups for ANZ)
  • Strategically plan and facilitate compelling advisory board workshops that generate meaningful insights while providing value to participants
  • Build strong relationships with board members, understanding their businesses and challenges to maximize the relevance of their contributions
  • Work closely with product, marketing, and leadership teams to ensure advisory board insights influence strategic decisions
  • Transform board members into proactive advocates who generate referrals, testimonials, and content
  • Develop content and communication strategies to share board insights across the organization
  • Create and implement retention strategies to maintain engagement with high-value board members
  • Develop a program that delivers value to the AB members so that they are able to grow and improve their own practices with the insights from Xero and the other members
  • Collect detailed feedback from each workshop to guide and influence product and GTM strategies

    • Ongoing Community Management & Communication

  • Manage active Slack channels for Customer Advisory Board (CAB) members, ensuring consistent, valuable engagement between formal meetings
  • Develop a content strategy for Slack channels that maintains member interest and participation
  • Support in the development and delivery of key advisory board events and engagements outside of scheduled workshops (ie. Xerocon side events)
  • Create and curate timely, relevant content that provides exclusive value to CAB members
  • Establish clear communication protocols and cadence to keep members informed and engaged
  • Monitor member engagement and proactively address declining participation
  • Facilitate peer-to-peer connections and discussions among members
  • Gather continuous feedback through digital channels to complement formal advisory sessions
  • Use communication platforms to quickly validate ideas or gather input between formal meetings

    • Cross-functional Collaboration

  • Identify and enlist a wide variety of stakeholders who can add value to advisory board outcomes
  • Proactively maintain strong relationships with key stakeholders, ensuring they remain well-informed and eliminating surprises
  • Break down silos by challenging "us vs. them" thinking, reminding all stakeholders they're working toward shared goals
  • Create rich, comprehensive reports that skillfully deliver necessary information to stakeholders
  • Serve as a knowledge hub, proactively disseminating insights, updates, and learnings across the organization

    • Process Excellence & Innovation

  • Continuously monitor key metrics and benchmarks to optimize processes, products, and outcomes
  • Quickly resolve process breakdowns to ensure minimal disruption in workflow
  • Implement measures to prevent recurring problems
  • Balance focus on key results with process optimization to ensure quality and efficiency
  • Explore multiple approaches and experiment with alternatives to overcome barriers
  • Apply expertise in unique and innovative ways, finding creative solutions to complex challenges
  • Encourage and support creativity in others, building upon and strengthening new solutions collaborativelyProactively understand and manage risks as they relate to your role

    • Success looks like

  • Development of a comprehensive global AB advisory board strategy implemented consistently across regions
  • Successful management of vibrant, engaged AB and SB advisory boards in your region
  • Active, high-engagement Slack channels with consistent member participation
  • Measurable influence of advisory board insights on product roadmap and strategy decisions
  • High satisfaction scores among advisory board members
  • Increased external advocacy from board members through testimonials, referrals, and content participation
  • Recognition of advisory boards as strategic assets rather than tactical feedback channels
  • Stakeholders consistently well-informed and engaged in the advisory board program
  • Innovative approaches that set new standards for customer advisory programs
  • Established metrics demonstrating clear ROI of advisory board programs
  • Excellent facilitation skills with ability to lead productive discussions among diverse stakeholders
  • Exceptional communication skills with ability to deliver complex information in a polished, precise, and compelling manner
  • Demonstrated ability to encourage and incorporate diverse perspectives and ideas
  • Strong project management capabilities with attention to detail and ability to manage multiple priorities
  • Data-driven approach with ability to measure program effectiveness and demonstrate ROI
  • Demonstrated tenacity in achieving results despite obstacles and setbacks

    • Experience

  • Extensive experience in marketing, customer advocacy, or related fields
  • Proven track record and experience developing and managing customer advisory programs or similar customer engagement initiatives
  • Experience managing online communities and driving digital engagement
  • Strong understanding of B2B marketing with experience in accounting, financial services, or SaaS industries preferred
  • Experience working in a matrix global organizations with ability to balance global consistency with regional relevance

    • $173,000 - $217,000 a year

    Why Xero?

    Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

    Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience. If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.

    Seniority level

    Seniority level

    Not Applicable

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing and Sales

    Industries

    Software Development

    Referrals increase your chances of interviewing at Xero by 2x

    Sign in to set job alerts for “Customer Marketing Specialist” roles.

    San Francisco, CA $149,000.00-$233,000.00 3 days ago

    San Francisco, CA $133,000.00-$146,500.00 2 weeks ago

    Acquisition Marketing Manager, Influencers, Growth Marketing – LinkedIn Marketing Solutions

    Associate Manager, Influencer Marketing - Fenty

    San Francisco Bay Area $79,900.00-$99,900.00 3 weeks ago

    San Francisco, CA $128,000.00-$186,000.00 4 days ago

    San Francisco, CA $122,000.00-$176,000.00 2 weeks ago

    Menlo Park, CA $122,000.00-$176,000.00 2 weeks ago

    San Francisco, CA $188,000.00-$242, hours ago

    Acquisition Marketing Manager, Bottom of Funnel, Growth Marketing – LinkedIn Marketing Solutions

    San Francisco, CA $100,000.00-$156,000.00 2 days ago

    San Francisco, CA $135,000.00-$150,000.00 1 month ago

    Associate Marketing Manager, CRM & Lifecycle

    San Francisco, CA $99,000.00-$151,000.00 2 weeks ago

    San Francisco, CA $122,000.00-$176,000.00 5 days ago

    Menlo Park, CA $99,000.00-$151,000.00 2 weeks ago

    San Francisco, CA $158,000.00-$223,000.00 3 weeks ago

    Manager, Marketing Operations (Global Focus)

    San Mateo, CA $161,100.00-$241,700.00 1 week ago

    Sr. Marketing Manager II, Paid Media - Small Business

    Mountain View, CA $149,000.00-$233,000.00 1 week ago

    San Mateo, CA $117,900.00-$176, hours ago

    San Francisco, CA $122,000.00-$176,000.00 2 weeks ago

    San Francisco, CA $143,300.00-$214,900.00 2 days ago

    Product Marketing Manager I, Advertising & Promotions

    San Francisco, CA $135,000.00-$150,000.00 2 months ago

    Head of Consumer Product Marketing - Instagram Sharing, Messaging, and AI

    Menlo Park, CA $189,000.00-$258,000.00 2 weeks ago

    Sunnyvale, CA $150,000.00-$211,000.00 2 weeks ago

    Manager, Product Marketing (CPG / Beauty Industry)

    San Francisco, CA $120,000.00-$130,000.00 6 days ago

    We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

    #J-18808-Ljbffr

    Create a job alert for this search

    Marketing Lead • WorkFromHome, CA, United States

    Related jobs
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Mediabistro • WorkFromHome, CA, United States
    Full-time
    Interested in working on cutting-edge blockchain technology and creating equitable access to the global financial system? Since 2014, the mission-driven team at the Stellar Development Foundation (...Show more
    Last updated: 30+ days ago
    Director of Marketing

    Director of Marketing

    Mediabistro • Sanger, MB, United States
    Full-time
    On-site role at Kings River Packing, LP headquarters office in Sanger, CA.Kings River Packing, LP is seeking to hire a Director of Marketing for the Citrus Category as a senior member of the Sales ...Show more
    Last updated: 5 days ago
    Shopify Marketing Specialist, Demand Generation

    Shopify Marketing Specialist, Demand Generation

    Hypersonix • CA, US
    Full-time
    Quick Apply
    We’re seeking a Shopify Marketing Specialist who understands the Shopify ecosystem deeply and can bridge the gap between Hypersonix’s AI agentic capabilities and the needs o...Show more
    Last updated: 4 days ago
    Team Lead

    Team Lead

    Rack Room Shoes • Tulare, CA, US
    Part-time
    Location : Tulare, California US.The Team Lead assists in supervising and managing all day-to-day store operations while ensuring that 100% compliance exists with all established Company policies an...Show more
    Last updated: 30+ days ago • Promoted
    Product Marketing Director

    Product Marketing Director

    Mediabistro • WorkFromHome, CA, United States
    Full-time
    AI is changing how the world communicates — and LILT is leading that transformation.AI, machine translation, and human-in-the-loop. At LILT, we empower our teammates with leading tools, global colla...Show more
    Last updated: 30+ days ago
    Marketing Analyst

    Marketing Analyst

    TradeJobsWorkforce • 93792 Fresno, CA, US
    Full-time
    Essential Duties and Responsibilities Collaborate with Finance, Sales and Operations departments to forecast product revenues Develop and implement marketing plans for new and existing products Ma...Show more
    Last updated: 30+ days ago • Promoted
    Senior Field Marketing Manager

    Senior Field Marketing Manager

    Mediabistro • WorkFromHome, CA, United States
    Full-time
    Docusign brings agreements to life.Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-crit...Show more
    Last updated: 30+ days ago
    AT&T Direct Marketing Associate

    AT&T Direct Marketing Associate

    Mediabistro • Fresno, CA, United States
    Full-time
    AT&T Direct Marketing Associate in Fresno.This professional position is built for individuals who excel in direct client acquisition and solution-based selling, serving as the driving force behind ...Show more
    Last updated: 1 day ago
    Marketing Manager

    Marketing Manager

    Mediabistro • WorkFromHome, CA, United States
    Full-time
    The Marketing Manager, North America, will work closely with the Americas Marketing team to manage and execute Supercell’s marketing strategy in North America. This role is focused on ensuring effic...Show more
    Last updated: 30+ days ago
    Marketing Specialist

    Marketing Specialist

    TradeJobsWorkForce • 93710 Fresno, CA, US
    Full-time
    Marketing Specialist Job Duties : Develops marketing strategy by studying economic indicators, trackin...Show more
    Last updated: 30+ days ago • Promoted
    Shift Lead

    Shift Lead

    Walgreens • Fresno, CA, US
    Full-time
    Opens and closes the store in the absence of store management, including all required systems start-ups, required cash handling, and ensuring the floor and stock room are ready for the business day...Show more
    Last updated: 30+ days ago • Promoted
    Product Marketing Lead

    Product Marketing Lead

    Mediabistro • WorkFromHome, CA, United States
    Full-time
    We've been working at the forefront of generative AI to automate the hard parts of designing and sharing beautiful presentations, websites, social media posts, and more. We're looking for our first ...Show more
    Last updated: 30+ days ago
    Growth Marketing Lead

    Growth Marketing Lead

    Mediabistro • WorkFromHome, CA, United States
    Full-time
    We are a team of entrepreneurs, clinicians and engineers committed to bringing back joy to the practice of medicine.Together with a community of clinician innovators, we’ve harnessed the best of ma...Show more
    Last updated: 30+ days ago
    Marketing Specialist

    Marketing Specialist

    TradeJobsWorkforce • 93718 Fresno, CA, US
    Full-time
    Marketing Specialist Job Duties : Develops marketing strategy by studying economic indicators, tracking...Show more
    Last updated: 30+ days ago • Promoted
    Technical Account Manager (US)

    Technical Account Manager (US)

    PVcase • California, CA, US
    Full-time
    Utilize product domain expertise to serve as a trusted technical advisor and resource for customers.Manage a book of customers, acting as the primary point of contact for technical related question...Show more
    Last updated: 30+ days ago
    Senior / Lead Product Marketing Manager, New Products

    Senior / Lead Product Marketing Manager, New Products

    Mediabistro • WorkFromHome, CA, United States
    Full-time
    The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally...Show more
    Last updated: 30+ days ago
    Team Lead

    Team Lead

    Tractor Supply • Fresno, CA, US
    Full-time
    The Team Leader is responsible for assisting the Store Manager and Assistant Store Manager with the execution of operational, sales, and merchandising objectives by delivering a Legendary Customer ...Show more
    Last updated: 30+ days ago • Promoted
    Marketing

    Marketing

    TradeJobsWorkforce • 93721 Fresno, CA, US
    Full-time
    Essential Duties and Responsibilities Collaborate with Finance, Sales and Operations departments to forecast product revenues Develop and implement marketing plans for new and existing products Ma...Show more
    Last updated: 30+ days ago • Promoted
    Business Development Lead

    Business Development Lead

    Plasma International Ltd • California, California, United States
    Remote
    Full-time
    Quick Apply
    Business Development Leader Advanced Battery Technology.United States (Remote or Hybrid).A pioneering battery manufacturer is searching for a. This role is about more than just selling products, its...Show more
    Last updated: 30+ days ago
    Team Lead Product Sales

    Team Lead Product Sales

    Northstar California Resort • CA, United States
    Full-time
    Create Your Experience of a Lifetime!.Come work and play in the mountains! Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discov...Show more
    Last updated: 1 hour ago • Promoted • New!