TikTok Comms Planning Manager - Global Business Solutions - Los Angeles

TikTok Comms Planning Manager - Global Business Solutions - Los Angeles

About the Team

The Global Agency & Accounts (GA&A) Team partners with the world's largest advertisers and agencies, providing strategic solutions to help brands grow through TikTok's suite of products.

About the Role

We are seeking a Comms Planning Manager to lead a portfolio of large, innovative brands. In this role, you will drive communications strategy across your assigned portfolio and its campaigns, developing sustainable and scalable strategies that span master brand initiatives and individual product or service campaigns. You will work across a wide range of cross functional teams and are expected to fully understand TikTok\'s full ecosystem to identify and activate different expertise as needed to meet client objectives. You will have the opportunity to influence TikTok\'s planning approach, including product solutions and measurement strategies. This role requires expertise across both brand and performance strategies, with strong operational knowledge of performance media implementation and optimization. You are highly proficient in media tracking, measurement tools, planning platforms, and automation technologies. You have a proven ability to lead teams, align diverse stakeholders around common goals, and bring strategic rigor to every project. You have in-depth knowledge about planning & strategy, the digital & tech landscape, and marketing & media trends.

Responsibilities

• Develop integrated, data-driven, full-funnel TikTok strategies that leverage both earned and owned touchpoints across campaign, quarterly, and annual briefs.
• Own revenue growth for your accounts by consulting clients to achieve their business and marketing goals through strategic planning, while expanding TikTok's share of their media investment and overall business.
• Create compelling Comms Planning materials, frameworks, and best practice guidelines tailored to your accounts, driving consistency, scalability, and investment opportunities.
• Proactively identify high-potential briefs and growth opportunities that deliver standout, business-impacting work—generating fame for both the client and TikTok.
• Work closely with the TikTok sales teams to ensure your recommendations support long term objectives and business growth plans
• Partner with cross functional Creative and Creator leads to design integrated, insight-led solutions backed by strong comms strategy that elevates client outcomes.
• Build trust with client stakeholders and ensure strong client relationships to deepen engagement and unlock incremental investment.
• Utilize internal and external resources and research to generate consumer, cultural and platform insights that drive comms strategy
• Champion the strategic role of TikTok and its diverse product suite across the consumer journey, tailoring recommendations to different marketing objectives and funnel stages.
• Understand different measurements of success and KPI setting for evolving advertising formats. Design measurement roadmaps and pilots in partnership with XFN
• Understand the marketing & media landscape and stakeholders to engage specialists resources (internal and external) as needed
• Act as a Comms Planning expert within the organization—sharing knowledge, elevating strategic thinking, and coaching teams to embed communications excellence into their work.

Qualifications

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

Why Join Us

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. We foster an "Always Day 1" mindset to achieve meaningful breakthroughs for our teams, company, and users. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and strive to reflect the communities we reach.

TikTok Accommodation

TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities or other protected considerations. For assistance, please reach out to us.

Job Information

Compensation Description (Annually) : The base salary range for this position in the selected city is $88,920 - $148,960 annually. Base pay is one part of Total Package; discretionary bonuses / incentives and stock units may apply. Benefits vary by location. Day-one health benefits are provided.

Equality Notice

For Los Angeles County (unincorporated) candidates : Qualified applicants with arrest or conviction records will be considered in accordance with laws including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

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