Market Growth Partner, Massachusetts

Job Description

Job Description

ABOUT VEG

In 2014, VEG was born with a mission to help people and their pets when they need it most by challenging norms and fixing the ER experience. Since then, we've expanded rapidly, with hospitals nationwide open 24 / 7 / 365, and created an ER experience that focuses on what our pets and pet parents really need. We've done the same for our people (VEGgies), finding a way to say YES so they can feel empowered to achieve great things, grow in unexpected ways, and find a place where they truly belong.

We're rethinking emergency care from every angle—from how we run our hospitals to how we support the people working inside them. That's where our headquarters team comes in. Whether building technology to make our hospitals more efficient, recruiting and growing incredible VEGgies, or bringing our brand to life through marketing, our VQ (VEG Headquarters) team makes it all possible—ensuring our hospitals and people have everything they need to help pets and their families. VEG is a 2025 certified Great Place to Work®.

THE JOB

We're looking for a Market Growth Partner in Massachusetts who thrives on strategic collaboration and community engagement—someone who sees opportunity everywhere and knows how to turn it into measurable growth. In this role, you'll be on the frontlines of expanding our presence, working closely with hospital leadership to understand their unique market dynamics and create strategic initiatives that drive awareness and demand. You'll identify local opportunities, strengthen community relationships, and bring marketing insights that help hospitals grow in ways they never thought possible.

WHAT YOU'LL DO

• Identify and execute local advertising and community sponsorship opportunities to enhance brand awareness.
• Analyze competitive landscapes to anticipate threats and inform strategic marketing decisions.
• Partner with market owners to determine each hospital's specific marketing needs and level of support.
• Leverage VQ resources for market-specific priorities, including B2B outreach, recruiting, and strategic initiatives.
• Monitor and interpret referral source and case volume trends to inform targeted marketing efforts.
• Measure ROI on all in-market events and marketing spends, ensuring data-driven decision-making.
• Coach and mentor hospital leaders on marketing fundamentals, trend analysis, and strategic planning.
• Develop strategic marketing plans, including recommended cadences and outreach routing for hospital leadership.
• Optimize marketing spend by providing recommendations for collateral, swag, and promotional materials.
• Adapt marketing tactics based on shifts in case volume, referral trends, and competitive activity.
• Research and evaluate larger strategic initiatives and growth opportunities.
• Collaborate on paid media strategies to support brand awareness and localized marketing efforts.
• Proactively source media placements and sponsorships to elevate market presence.
• Own and implement growth initiatives, ensuring effective training, execution, and accountability.
• Refine and update market-specific marketing materials.
• Leverage analytics and customer data to uncover trends and inform strategic decisions.

WHAT YOU NEED

HOW WE INVEST IN YOU

DEI

At VEG, diversity is a strength that fuels innovation and compassion. Our mission is "Helping people and their pets when they need it most"—and we do that best when VEGgies feel valued, respected, and empowered to bring their authentic selves to work. We're committed to building a culture that reflects the communities we serve, where different perspectives are celebrated, voices are heard, and everyone has equitable opportunities to grow. Saying yes to VEG means helping us become the world's veterinary emergency company, together.