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Digital Marketing Manager 1.1

Digital Marketing Manager 1.1

Activate TalentSan Diego, CA, US
5 days ago
Job type
  • Full-time
Job description

Digital Marketing Manager

Location : Remote (U.S. preferred) Type : Full-Time | Independent Contractor

Job Overview

We're looking for a visionary Digital Marketing Manager to lead the strategy and execution of end-to-end digital experiencesfrom first click to repeat purchase. This high-impact role sits at the intersection of branding , performance marketing , and retention , ensuring every customer interaction is optimized for conversion, loyalty, and long-term value.

You'll own and improve digital touchpoints across Shopify , email , and other key channels, while collaborating cross-functionally to shape full-funnel journeys that blend storytelling with performance.

Develop and Execute Digital Strategy

  • Lead full-funnel digital marketing initiatives that connect brand storytelling with performance goals
  • Translate business objectives into high-impact strategies across acquisition, engagement, and retention

On-Site Branding & UX Leadership

  • Own the Shopify site experience from homepage to checkout, optimizing layout, messaging, and conversion elements
  • Align on-site experiences with email, social, and paid media to create cohesive, performance-driven journeys

    • Customer Funnel & Retention Ownership

  • Design, execute, and iterate customer journeys that maximize conversion and LTV
  • Develop and optimize segmentation, personalization, and automation strategies to drive repeat purchases
  • Serve as the retention expertowning CRM, loyalty, and re-engagement strategies

    • Email Marketing Strategy & Execution

  • Partner with CRM, design, and content teams to deliver high-performing email flows and campaigns
  • Ensure emails reflect brand voice, educate customers, and drive return visits to site

    • Cross-Functional Collaboration

  • Work with product, analytics, and creative teams to launch campaigns and enhance user journeys
  • Act as the strategic bridge between acquisition and retention teams

    • Performance & Lifecycle Analysis

  • Monitor and analyze KPIs across traffic, conversion, retention, and email metrics
  • Deliver clear, actionable reports and recommendations to internal stakeholders

    • Trend & Innovation Scouting

  • Stay ahead of platform trends, algorithm changes, and digital tools
  • Pilot new technologies and strategies to drive incremental growth

    • Brand Stewardship

  • Maintain brand consistency across all digital touchpoints
  • Support the evolution of the brand's digital identity as it expands into new channels and audiences
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    Digital Marketing Manager • San Diego, CA, US

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