ASO Specialist San Francisco

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About The Role

We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you’ll lead strategies to improve visibility, discoverability, and conversion in the Apple App Store. You’ll leverage keyword research, creative testing, and data-driven insights to drive user acquisition and retention through organic channels. This role is perfect for someone who is passionate about mobile growth, detail-oriented, and excited to optimize across multiple apps that reach millions of users worldwide.

Responsibilities

• Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
• Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.
• Analyze app store performance metrics and provide actionable insights.
• Monitor competitors and market trends to identify opportunities for growth.
• Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives.
• Stay on top of platform updates, industry best practices, and emerging ASO tools.

Requirements

What We Offer (San Francisco)

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

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