Digital Marketing Manager

A company is looking for a Demand Generation & Digital Marketing Manager.

Key Responsibilities :

Lead and optimize paid digital marketing campaigns to drive qualified pipeline

Execute site testing and optimization initiatives to improve conversion rates

Assess and improve media efficiency and present performance insights to stakeholders

Required Qualifications :

4+ years of experience in B2B digital marketing or demand generation

Extensive experience managing paid media channels and optimizing digital performance

Strong understanding of funnel metrics and revenue-oriented KPIs

Proven experience in managing CRO programs and UX improvements

Proficiency in HTML, CSS, and JavaScript, with experience in managing CMS platforms