Director, Retail Program

Retail Program Director

The vaccine landscape in the US is an ever-evolving opportunity requiring vision and forward thinking. The opportunity to shape and grow strategy, execution and commercial goal attainment within the retail channel is an exciting frontier. The Retail Program Director will oversee the design, execution, and measurement of all aspects impacting the retail channel as it relates to programs and campaigns. These initiatives will help to ensure connectivity across digital and in-store experiences. This role will focus on driving innovation through omnichannel planning and optimizing retail engagement strategies. Reporting to the Head of Retail, VBU, the Retail Program Director will manage and assess programmatic budgets to ensure alignment with GSK's retail vision.

Key responsibilities include :

• Design and measure retail programs and campaigns to drive engagement
• Oversee execution and optimization of retail omnichannel initiatives
• Develop KPIs for retail engagement and track program performance
• Manage retail marketing budgets and vendor relationships
• Ensure connectivity between digital experiences and in-store initiatives
• Collaborate with cross-functional teams to align programmatic strategies
• Lead and manage the retail channel budget and operations plan

Essential attributes :

Basic qualifications :

Preferred qualifications :

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas : respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.