SR. DIGITAL MARKETING MANAGER 6 Month Position (Carlsbad)

COMPANY OVERVIEW

Nixon is Californias iconic watch and accessories brand, born from action sports culture and

always pushing the never been done. As a company we are creative, we are ambitious, we take risks.

Above all, we want to build great products with the worlds youth as our audience. We collaborate

with the best in the business : brands, athletes, retailers, causes. People who share our mindset

and our belief that we can make an impact, one detail at a time.

POSITION SUMMARY

The Senior Digital Marketing Manager is responsible for the management, implementation, and

execution of Nixons global digital marketing channels. They must operate with an eager,

entrepreneurial, innovative mindset and cultivate strong connections within the Nixon global

organization.

Working within the DTC team, this role is responsible for maximizing digital marketing channels to

maximize revenue by increasing new customer acquisition and customer retention efforts across the

key regions for Nixon, Australia, North America, and Europe.

The role will collaborate closely within the Nixon DTC / digital marketing teams to achieve or

exceed overall Nixon predetermined digital marketing business objectives.

Key Responsibilities and Priorities :

Position Objectives

1. Execute best-in-class marketing campaign executions & performance through proactive

optimizations and effective campaign management.

2. Develop insights and empower internal teams to understand performance results and opportunities

to key Nixon stakeholders to scale profitably in digital marketing channels.

3. Research and bring fresh ideas and approaches to campaign executions for incremental

improvements and program growth to reach business objectives.

Core Duties

Management and oversight of Nixons marketing efforts on paid social, paid search,

email / SMS / WhatsAPP program and other marketing channels as needed, including but not limited to

affiliate, display, and TikTok Shop.

Manage external partners and agencies that lend strategic guidance and execution for paid media

channels such as affiliate, paid social, paid search, and display

Driving consistent optimization to Nixons email program in the form of improved creative to

drive conversion, expanding automation in the form of triggered emails, constantly thriving to grow

1 : 1 consumer personalized messaging and reporting back to the organization regularly on the

programs output (Whats Working / Whats Not Working).

Oversight of content development for digital marketing assets by briefing in creative requests

into studio, review of proposed assets, approving and overseeing content / copy and ensuring Nixon

standards are achieved.

Ongoing analysis, optimization, and performance monitoring of campaigns across digital marketing

channels, as directed.

Support leveling up the MarTech stack as required to scale the DTC business.

Evaluation of key performance indicators (KPIs) daily, weekly, monthly, and quarterly to meet or

exceed business objectives.

Organize and plan Global DTC Marketing calendar ensuring progressive marketing strategy

including global alignment and maintaining any changes as well as brief in creative for paid media

to creative.

Lead the development, coordination, and facilitation of approval for Nixons promotional

calendar, ensuring optimized timing, alignment to business objectives, cross-functional visibility,

and consistent execution at a high creative standard.

Act as a key liaison between Digital Marketing and Brand Marketing, partnering closely to drive

cohesive storytelling, ensure brand-level initiatives translate into performance channels, and

maintain alignment on creative priorities, campaign messaging, and strategic focus.

Analyze tactical campaign performance data and identify optimization opportunities, campaign

growth areas, and campaign performance challenges with recommendations.

Work with the internal stakeholders to evaluate, implement and maintain relationships with key

partners across inventory, audience data providers and campaign UX integrations for customized

digital media solutions.

Stay apprised of industry news, platforms and opportunities for Nixon, conversations with

potential marketing vendors.

Assist in the development of Go-to-Market (GTM) plans and scheduling.

Work closely with internal merchandising, creative, development, site operations and customer

service teams to represent marketing initiatives.

Support the management of an internal resource executing on retention campaigns for primarily

Email / SMS.

Key Requirements :

Proven track record of managing DTC campaigns with aggressive ROAS, CAC and growth goals within

positive unit economics.

Experience with cross channel digital marketing programs with a DTC brand.

Experience in the management of daily, weekly, monthly, and quarterly channel budgets,

performance forecasting, and reconciliation of platform fees.

Ability to analyze and interrupt performance data + business data to develop insights and action

plans to maximize investments that includes identifying variances in performance and proactive

forecasting of results.

Physical Requirements :

The ideal candidate must be able to complete all physical requirements of the job with or

without reasonable accommodation

Must be able to remain in a stationary position, either sitting or standing, 50% of the time;

standing desks are available

Constantly operates a computer, and other office equipment such as calculator, copy machine and

printers

Indoor, office environment, not substantially exposed to adverse environmental

conditions

IDEAL CANDIDATE

Education and Experience Requirements

Bachelors or Masters degree in business, marketing, statistics or relevant field

preferred

3+ years of direct response campaign management for a brand or within a digital agency.

Hands-on experience with Google Ads, Bing Ads, & Facebook / Instagram Ads, ESPs and TikTok shop

management

Understanding of digital marketing ecosystem from direct response digital marketing to creative

brand development

Be a proactive self-starter with strong attention to detail

Technical Skills and Experience

Proficient with MS Office (Word, Excel, PowerPoint and Outlook)

Experience in Google Ads, Bing Ads, Facebook / Instagram, Klaviyo and Google Analytics

Key Competencies

Solid understanding of DTC businesses as well as digital marketing

Strong organizational, time management, and prioritizing skills

Strong written, verbal and presentation skills

Ability to drive projects in a complex multi-stakeholder environment

Results-driven, goal-oriented

Problem solving, critical thinking

Organized, detail-oriented

Flexibility and adaptability to work with changing priorities, evolving responsibilities and

scope of work in a rapidly growing company

Team-oriented and collaborative

Effective interpersonal skills

Come join the Nixon Team! Forward your resume to include Marketing

Manager in the subject line.

Salary range : $100k to $120k annual This position is in Carlsbad, CA, USA

Due to the volume of resumes we cannot respond to everyone personally, but we do thank you for your

interest and for reaching out to Nixon. Please, no phone calls. Thank you!