Social Content Creator Job at HAUS LABS BY LADY GAGA in El Segundo

Job Title : Social Content Creator

Salary : $85,000 - $95,000

Department : Marketing

Manager : Director, Social Media

Location : Hybrid

Who We Are

Launched by Lady Gaga, Haus Labs is a vegan and cruelty-free cosmetics brand with a mission of spreading kindness, bravery, and creativity. Filled with versatile products that encourage self-expression, this collection boasts high-impact eye makeup, lipsticks, highlighters, and more. Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive, equal opportunity workplace.

Overview

We are looking for a Social Content Creator to join our Social Media Team! This role will be responsible for driving TikTok’s content and community strategy from filming and editing to publishing. You will be the go-to person for everything happening in the app, from ideating storylines, executing them and jumping on trends.

Our ideal candidate enjoys creating content applying makeup on camera along with being skilled at creating product-focused content, is organized, has clear communication skills, follows trends closely and goes above and beyond in every piece of content. Most importantly, they must have a sense of humor!

Please include links to your portfolio or social media to showcase your work.

What You’ll Do

• Responsible for leading the TikTok content creation strategy, and reactively and proactively producing on-brand content.
• Create authentic and relatable content by self-applying makeup. Must be comfortable with showing face in videos.
• Shoot TikTok-first videos that are relevant and aligned with our messaging guidelines while leveraging in-app features when applicable.
• Manage the monthly TikTok calendar that aligns with our overall marketing goals.
• Create engaging content in advance for the team’s review and know when to adjust the posting date to keep up with the fast-paced nature of trends.
• Craft strategic copy and utilize hashtags when necessary for the Copywriter to review.
• Publish content daily during top-performing times once approved by Social and Creative.
• Select engaging thumbnails that are on-brand and add copy overlay when applicable.
• Source on-brand trending sounds for content that is licensed for commercial use.
• Capture behind-the-scenes content at events and tailor it to the platform (photoshoots, launch events, Sephora store visits, etc.) and create dedicated office content featuring team members.
• Actively monitor, engage and address customers on the platform.
• Lean into top-performing content by analyzing data and making content recommendations.
• End-to-end management of the platform, incl. creating, editing, publishing, copywriting and community management.

What We Are Looking For

What We Expect

Our Pillars

ART : We are a creative collective that believes art has the power to shape the future.

SCIENCE : We unlock innovation using science and artistry.

KINDNESS : We are a collective community : universal, inclusive and non-binary.

What We Offer

Everyone is welcome in our HAUS

“Baby, you were born this way.” Regardless of age, education, ethnicity, gender, sexual

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