Job Description
Wholesale Manager
About Lou Lou & Company
Lou Lou & Company is a leading baby and children’s brand known for beautiful, high-quality essentials that bring comfort and joy to families. With over 12 years in business, more than 1 million orders shipped, and a loyal following of over 1 million on social media, we’ve built a strong foundation for success.
Our wholesale business is already experiencing very high demand and rapid growth, and we’re looking for the right leader to seize this momentum, unlock new opportunities, and take our wholesale program to the next level.
Position Summary
The Wholesale Manager will be responsible for driving the continued growth of our wholesale business by acquiring new boutique accounts, nurturing existing relationships, and developing strategic partnerships with major retailers. This role requires a proven sales leader who is equally passionate about building relationships and delivering results.
You will oversee the full wholesale sales process—from prospecting to reorders—and work cross-functionally to ensure wholesale customers receive outstanding service, products, and support. As sales grow, this role also has the potential to expand into hiring and managing a wholesale sales team to further accelerate growth.
Key Responsibilities
Wholesale Growth & Sales
- Develop and execute strategies to increase wholesale revenue across all channels
- Identify, prospect, and onboard new boutique and specialty store accounts
- Build and manage relationships with key strategic accounts, including potential partnerships with Nordstrom, Dillard’s, and other major retailers
- Leverage existing high demand to expand reach and maximize revenue opportunities
Account Management & Relationship Building
Partner closely with current wholesale customers to anticipate needs, make ordering easy, and drive larger / more frequent reordersProvide product recommendations, merchandising guidance, and promotional support to wholesale partnersAct as the primary point of contact for high-value accounts, ensuring satisfaction and retentionTrade Shows & Events
Identify trade shows and industry events that align with company goalsPlan and manage all aspects of participation, from booth design to scheduling and follow-upRepresent Lou Lou & Company at trade shows, networking events, and buyer meetingsCross-Functional Collaboration
Partner with the marketing team to create email, text, and promotional campaigns for wholesale customersWork with the supply chain team to forecast demand and ensure adequate inventory for wholesale ordersProvide product and market feedback to leadership to inform assortment planning and product developmentFuture Team Leadership
If wholesale sales growth continues, hire, train, and manage a high-performing wholesale sales team to scale results furtherQualifications
5+ years of wholesale sales experience in apparel, baby, or lifestyle brands (children’s industry experience preferred)Proven track record of meeting or exceeding wholesale sales targetsStrong network of boutique and specialty retail contacts a plusExcellent relationship-building and account management skillsStrong understanding of wholesale operations, buying cycles, and trade show processesExceptional communication, negotiation, and presentation skillsHighly organized, proactive, and able to manage multiple priorities in a fast-paced environmentWillingness to travel for trade shows, client meetings, and eventsReports to : Executive Team