Brother USA is hiring : Manager, Public Relations in Bridgewater

Manager, Public Relations at Brother USA

Join to apply for the Manager, Public Relations role at Brother USA .

Overview

The Manager, Public Relations leads the development and execution of Brother’s public relations strategy to elevate the brand's reputation, drive media visibility, and support business growth. This role cultivates media relationships, oversees storytelling and product launches, and ensures consistent messaging across channels. It also establishes a scalable PR foundation with processes, templates, workflows, and outreach strategies, and partners with stakeholders on crisis communications.

Responsibilities

• Develop, lead, and refine an integrated PR strategy aligned with Brother’s business goals, brand positioning, and marketing priorities.
• Create and own a comprehensive PR playbook with processes, media engagement protocols, messaging templates, and best practices for cross-unit consistency.
• Lead proactive storytelling that highlights Brother’s innovation and value propositions in priority verticals; maintain a steady pipeline of thought leadership and brand-building stories.
• Partner with cross-functional leaders and business units to identify newsworthy opportunities, product innovations, partnerships, and initiatives that resonate with media and target audiences.
• Ensure PR content, from press releases to executive commentary, aligns with brand tone, voice, and messaging standards.
• Collaborate with internal teams and external agencies to measure PR performance, benchmark results, and deliver actionable insights to optimize strategy and execution.
• Manage media relations by working with our PR agency to build and maintain relationships with national, trade, and local journalists, editors, bloggers, and influencers.
• Coordinate media briefings, interviews, desk-side meetings, and press events to maximize media engagement and brand visibility.
• Oversee and manage the product review program with media, ensuring timely follow-ups and optimal coverage results.
• Lead PR for major product and service launches, including campaign planning, press release development, and media pitching.
• Ensure PR activity is integrated with marketing, social media, and paid media strategies to amplify reach and impact.
• Counsel executives and internal stakeholders on crisis communications and issues affecting brand reputation.
• Define and track PR KPIs beyond impressions (e.g., sentiment, share of voice, engagement, referral traffic) and provide regular performance reports.

Qualifications

Compensation & Schedule

This role is hybrid. May require remote work up to two days per week; office days determined by managers.

Base salary : $105,000 – $125,000 per year. Additional compensation may include a bonus target (e.g., 15% at 100% of target) with eligibility dependent on performance and company plans.

Benefits

About Brother

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. Our Americas headquarters is in Bridgewater, NJ. Brother’s culture emphasizes accountability, authenticity, boldness, and excellence, with a focus on work-life balance and employee development.

Equal Opportunity

Brother International Corporation is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, disability, or any other protected characteristic. Reasonable accommodations are available upon request.

Links to Learn More

Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. For more about our culture and opportunities, visit the Brother careers site.

Seniority level

Employment type

Job function

Industries

Referrals increase your chances of interviewing at Brother USA. Get notified about new Public Relations Manager jobs in Bridgewater, NJ.

#J-18808-Ljbffr