Summary
We are seeking an enthusiastic, collaborative Marketing Specialist to join our team. This new and unique opportunity will create and implement a company marketing strategy to showcase our outstanding 75-year reputation and support our marketing firm through our very exciting company rebrand.
This person will have the opportunity to manage a broad range of projects from content creation, event planning and execution, photography, videography, and internal stakeholder communications.
Description
RESPONSIBILITIES :
- Implementation of a marketing strategy around talent attraction and recruiting.
- Create content that aligns with the company’s brand standards for business development, events, PR, social media, internal communications, etc.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, television, radio etc.)
- Plan, manage, and track Marketing Budget
- Capture images, videos, and stories of both our people and of our craft.
- Stay up to date on industry trends, best practices, and emerging technologies to continually improve marketing strategies and tactics.
- Organize, communicate, and execute company events and sponsorship opportunities.
Qualifications
REQUIRED EDUCATION and / or EXPERIENCE :
- Bachelor's degree in marketing, advertising, communications, public relations, journalism or an equivalent combination of education and experience.
- A minimum of 2 years of experience with demonstrated success in brand storytelling and administering a marketing project with measurable results.
- Demonstrated ability to write and design clear and compelling pieces, with attention to detail.
- Strong skills using Adobe Creative Suite or Canva
- Proficiency in Microsoft Office and social media technologies (e.g., LinkedIn, Facebook, Instagram, and TikTok)
- Ability to prioritize, work independently, manage projects simultaneously, and meet deadlines.
PREFERRED, NOT REQUIRED :
- Bilingual in English and Spanish
- Previous experience in a construction-related industry
Compensation & Benefits
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