Product Marketing Manager - Launch Strategy

Cisco Marketing Team Opportunity

Remote United States. The application window is expected to close on 11 / 28 / 25. Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

We are seeking a dynamic individual to join our fast-paced, culture-first marketing teamsomeone who thrives in a collaborative environment, embraces change, and is passionate about driving impactful campaigns in the ever-evolving technology landscape. As a member of the Cisco Infrastructure and Security Product Marketing team, you will partner across Ciscos larger marketing organization, Product Management, Engineering, and Sales to lead the strategy and cross-functional orchestration of our most business-critical initiatives.

Your Impact

As a Product Marketing Manager for Cisco infrastructure and security products, you will be spearheading strategic initiatives such as development of positioning and messaging, amplification of product innovations through launches and announcements, creation of content at the product and solution level, and strategic efforts with analysts and market influencers to align our product and GTM strategy with the needs of our customers.

• Define Strategy for Tier One Initiatives : Collaborate with product, marketing, and executive leadership to set the strategic objectives, messaging strategy, success metrics, and integrated campaign frameworks.
• Create Tier One Messaging & Content : Design and build select messaging to maximize our voice in the market and ensure alignment across other content.
• Drive Cross-Functional Alignment : Develop strategic marketing plans and lead virtual launch teams across marketing, product, sales, comms, operations, and moreensuring each team is aligned, resourced, and executing toward shared goals.
• Provide Strategic Direction : Set the strategic tone, priorities, and guardrails for launch workstreams; ensure consistent narrative, sequencing, and customer experience across touchpoints.
• Manage Strategic Initiatives : Act as the central orchestrator of launch efforts, ensuring visibility, accountability, and progress across all contributors without owning direct execution.
• Executive Communications & Reporting : Communicate launch plans, milestones, and outcomes to senior leadership; facilitate executive reviews and decision-making.
• Create & Maintain Launch Frameworks : Improve how we launch by refining scalable processes, tools, and playbooks for Tier One GTM excellence.
• Ensure Launch Cohesion & Readiness : Monitor dependencies, identify risks, and resolve misalignment to keep all parts of the launch moving in sync and on schedule.
• Post-Launch Optimization : Facilitate retrospectives, assess performance against objectives, and drive ongoing learnings across the org.

Minimum Qualifications

Preferred Qualifications

Why Cisco?

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.

Message to Applicants Applying to Work in the U.S. and / or Canada :

The starting salary range posted for this position is $133,200.00 to $168,800.00 and reflects the projected salary range for new hires in this position in U.S. and / or Canada locations, not including incentive compensation, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and / or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies :

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows :

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below :