Sr. Director, Business Analytics

Senior Director, Franchise Brands Analytics

Driven Brands, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive services, including paint, collision, glass, vehicle repair, oil change, maintenance, and car wash. Driven Brands is the parent company of some of North America's leading automotive service businesses including Take 5 Oil Change, Meineke Car Care Centers, Maaco, 1-800-Radiator & A / C, Auto Glass Now, and CARSTAR. Driven Brands has approximately 4,800 locations across the United States and 13 other countries, and services tens of millions of vehicles annually.

The Senior Director, Franchise Brands Analytics will be responsible for supporting franchise brands within Driven Brands with actionable analytics that solve customer challenges while driving incremental sales.

This role will oversee a team of analytics professionals that leverages transactional, demographic, media, market, and other data sets to answer key business questions and provide data-driven recommendations that drive incremental sales. This role will help elevate analytics at Driven Brands to enable data-driven decisions across the organization that identify areas to win, quantify impact, and uncover untapped opportunities to better service our customers at the right places and times that propels the business forward.

The ideal candidate is an experienced team leader who is solutions oriented that builds strong partnerships with internal stakeholders to leverage data, answer strategic business questions, gain alignment and buy in from cross-functional working groups, and make recommendations to the business to maximize revenue opportunities.

Responsibilities

• Leads a team that produces ad-hoc analyses to guide decision-making on design of future strategies and products by identifying complex problems and reviewing related information to develop options and implement solutions.
• Lead a high-performing analytics team; mentor and develop talent while driving a data-first culture that is curious, collaborative, and drives impact.
• Identifies new datasets that enhance insights capabilities and partners internally to productionalize the data for insights and analysis.
• Oversee analytics for multiple brands while balancing competing priorities to deliver strategic analysis that solves key business challenges and provides actionable recommendations.
• Presents to executive leadership and franchisee groups to drive decision making by developing collateral that articulates complex details into simple, persuasive, and thoughtful stories.
• Strong knowledge of business principles to lead management on strategic initiatives and guide analysis.
• Support business KPI reporting and analysis including creating requirements for standardized reports that are implemented within Drivens BI platform.

Qualifications