Paid Media Governance Director

A company is looking for a Paid Media Governance Director.

Key Responsibilities

Develop and enforce enterprise-wide standards for media planning, buying, activation, and measurement

Oversee the paid media budget, ensuring efficient resource allocation and performance management

Act as the primary point of escalation for performance issues and foster collaboration among stakeholders

Required Qualifications

Bachelor's degree in Marketing, Business, or a related field

10+ years of experience in US agency management, with a focus on large-scale media budgets

Expertise in the life sciences or pharmaceutical industry is preferred

In-depth knowledge of the digital media ecosystem, including programmatic and paid search

Proven experience managing relationships with media agencies and negotiating performance terms