Digital Sportsbook Planning Specialist - (Jersey City or Las Vegas)

Digital Sportsbook Planning Specialist

WE ARE CAESARS

At Caesars Entertainment, our mission, vision & values reflect our unique purpose, providing people with possibilities and places to have fun. Our mission, vision & values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.

OUR MISSION

Create the Extraordinary

OUR VISION

We create spectacular worlds that immerse, inspire and connect you. We don't perform magic; we create it with excellence.

OUR VALUES

Blaze the Trail, Together We Win, All-In on Service

JOB SUMMARY

As a Digital Sportsbook Planning Specialist on the Caesars Sportsbook Digital Sportsbook & Customer Retention team, this role shapes retention and lifecycle marketing strategies. The position is centered on rapid growth & improvement to deliver a quality customer experience through a blend of creativity, planning, analysis, and execution. You will help execute promotional campaigns and drive retention through all appropriate channels.

HOW YOU WILL CREATE THE EXTRAORDINARY

• Develop and execute the Caesars Sportsbook promotional strategy across national and regional channels to support the retention of digital bettors
• Plan and forecast retention mechanisms corresponding with localized market regulations
• Create reports and analyze data to evaluate the performance of promotions
• Track executional processes, competitor programs, and industry initiatives to improve efficiency for scale
• Update customer journey metrics to implement new user experiences in line with evolving technical functionality
• Compile terms, conditions, and legal disclaimers for promotions
• Provide background research and data analysis to support promotions and promotion development
• Assist in the weekly and monthly financial & KPI reporting for promotions as directed by the promotions manager
• Develop and maintain a comprehensive sports calendar by sport, league, & popular teams by state

WHAT YOU WILL NEED

OTHER MINIMUM QUALIFICATIONS :

WORK ENVIRONMENT

TOGETHER WE WIN

We believe in delivering family-style servicean approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.

DISCLAIMER

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

EQUAL EMPLOYMENT OPPORTUNITY

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person's race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.

Compensation and Benefits : The compensation range for this position is $42,950.00 - $88,222.00 annually USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits : medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role includes paid Personal Time Off and paid company holidays.