Consumer Experience Service Designer

City / State

Virginia Beach, VA

Work Shift

First (Days)

Overview :

Service Designer - Consumer Experience

Position Summary

The Service Designer will play a critical role in shaping how patients and members experience care within Sentara Health. This individual will collaborate with journey managers, clinical and operational leaders across the system to map, analyze, and maintain end-to-end journeys for both care delivery and health plan consumer interactions. By applying design thinking, journey mapping, and service blueprinting, the Service Designer will help identify friction points, improve touchpoints across channels, and create seamless, consumer-centered experiences.

Key Responsibilities

Journey Mapping and Maintenance

Develop, document, and maintain detailed journey maps across care delivery and health plan domains (e.g. Find and Schedule Care, Member Enrollment and Onboarding, etc.).

Partner with Journey Management to translate current-state journeys into actionable future-state designs that enhance consumer experience and operational efficiency.

Maintain journey asset libraries for ongoing system-wide use and alignment.

Care Delivery Journeys

Map and optimize experiences for :

Find and schedule care

Primary and specialty patient care

Acute patient care

Paying for care

Complex patient care navigation

Health Plan Journeys

Map and optimize experiences for :

Enrollment and onboarding

Provider selection and benefit utilization

Cost management and claims

Member issue resolution

Member renewal and retention

Design and Facilitation

Facilitate co-design sessions with patients, members, clinicians, and operational teams to surface needs and pain points.

Develop service blueprints that connect front-stage consumer touchpoints with back-stage processes, systems, and staff roles.

Collaborate with digital, clinical, and operations teams to ensure journey solutions align with organizational strategy and technology.

Measurement and Continuous Improvement

Define journey success metrics aligned with consumer outcomes, utilization, and satisfaction.

Partner with Consumer Insights and Analytics teams to track journey performance and recommend continual improvements.

Embed insights, feedback, and data into design refinements.

Qualifications

Requirement :

• 3+ years of experience in service design, CX / UX strategy, or healthcare experience strategy.
• Expertise in journey mapping and service blueprinting tools ( e.g., Miro, Figma, Lucid, Smaply)
• Strong understanding of care delivery workflows and health plan administration processes
• Proven track record in facilitating cross-functional workshops and leading human-centered design initiatives

Certification :

Education :

Bachelor's degree in Service Design, Experience Design, Healthcare Administration, or related field (Master's preferred).

3+ years of experience in service design, CX / UX strategy, or healthcare experience strategy.

Expertise in journey mapping and service blueprinting tools (e.g., Miro, Figma, Lucid, Smaply).

Experience working within healthcare at a health system, health plan, or integrated delivery network.

Knowledge of regulatory and compliance considerations and their impact on healthcare journeys.

Knowledge of care management models and digital health solutions.

Comfort with metrics-based management and linking journeys to measurable organizational outcomes.

Onsite Expectations

Position is currently listed as remote, but hybrid accommodations can be made (in-office work 2-3 days a week) if candidate is local to Sentara headquarters in Virginia Beach, VA.

Reporting Structure

Position will start by reporting to the Director of Consumer Experience, but post-onboarding will transition to report to the Journey Management team.

Benefits : Caring For Your Family and Your Career

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

In support of our mission "to improve health every day," this is a tobacco-free environment.

For positions that are available as remote work, Sentara Health employs associates in the following states :

Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.