Director of Content Strategy

Director Of Content Strategy

The Director of Content Strategy develops and implements a strategic plan for a comprehensive and collaborative engagement and fundraising program in support of South Dakota State University. This role executes a multichannel strategy that includes video content, email communications, digital campaigns, social fundraising initiatives, and the student engagement program. In addition to advancing loyalty giving, the position plays a key role in strengthening the organizational pipeline and enhancing alumni engagement. The Director provides leadership to a dynamic team that supports the goals of the department.

Essential Duties And Responsibilities

Strategic Content Management And Leadership

• Lead a team committed to strategic, scalable, personalized engagement through dynamic and creative multichannel communications.
• Evaluate and maximize creative content including news releases, articles, brochures, presentations, event support materials, print, mail, email, website, video, and social media.
• Measure and assess the performance of campaigns across multiple channels and outreach efforts, providing feedback, recommendations, and proposing solutions to improve results.
• Coordinate with department directors to promote and celebrate South Dakota State University and the SDSU Foundation.
• Uphold the standards of the SDSU Foundation especially pertaining to quality control and other elements that impact relationships with donors and campus partners through annual giving activities.

Multichannel Loyalty Giving Programming

Other Duties

Education And Previous Experience

Associate or bachelor's degree is preferred but not required. At least five years of professional experience in related fields (such as digital media, communications, graphic design, journalism sales, public relations, fundraising, higher education, or alumni relations) is required. Prior supervisory experience is preferred.

Additional Qualifications

Typical Physical Demands

Requires sitting, standing, bending, reaching, and some lifting. Requires manual dexterity sufficient to operate standard office machines such as computers, fax machines, calculators, the telephone, and other office and / or clerical equipment. Requires normal range of hearing and vision.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. All requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Regular attendance is required in this job. This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship. The SDSU Foundation is an Equal Opportunity Employer.