Director of Content Strategy Job at South Dakota State University Foundation in

Position Summary

The Director of Content Strategy develops and implements a strategic plan for a comprehensive and collaborative engagement and fundraising program in support of South Dakota State University. This role executes a multichannel strategy that includes video content, email communications, digital campaigns, social fundraising initiatives, and the student engagement program. In addition to advancing loyalty giving, the position plays a key role in strengthening the organizational pipeline and enhancing alumni engagement. The Director provides leadership to a dynamic team that supports the goals of the department.

Essential Duties and Responsibilities

Strategic Content Management and Leadership

Lead a team committed to strategic, scalable, personalized engagement through dynamic and creative multichannel communications.

Evaluate and maximize creative content including news releases, articles, brochures, presentations, event support materials, print, mail, email, website, video, and social media.

Measure and assess the performance of campaigns across multiple channels and outreach efforts, providing feedback, recommendations, and proposing solutions to improve results.

Coordinate with department directors to promote and celebrate South Dakota State University and the SDSU Foundation.

Uphold the standards of the SDSU Foundation especially pertaining to quality control and other elements that impact relationships with donors and campus partners through annual giving activities.

Multichannel Loyalty Giving Programming

Collaborate with teams to develop compelling and cohesive content, messaging, and branding for digital communication.

Execute setup and coordination of social fundraising initiatives and collaborate with campus partners on those initiatives as needed.

Assist with the planning and coordination of the annual giving day, One Day for STATE, especially related to website content and social and campus ambassadors.

Facilitate relationships to generate ongoing support with campus community and auxiliary programs.

Other Duties

Other duties may be assigned to meet the organization’s needs.

Education and Previous Experience

Associate or bachelor's degree is preferred but not required. At least five years of professional experience in related fields (such as digital media, communications, graphic design, journalism sales, public relations, fundraising, higher education, or alumni relations) is required. Prior supervisory experience is preferred.

Additional Qualifications

Qualified individuals will possess the following :

Demonstrated agility to proactively adapt and recognize the needs of the organization and ability to guide and facilitate effective change management.

Demonstrated ability to navigate working with cross-functional teams for best outcomes.

Strong problem-solving skills and ability to anticipate, identify, research, and analyze effective and timely solutions.

Highly effective writing skills for multiple audiences and channels.

Demonstrated curiosity and analytic ability to organize information and identify patterns, trends, and relationships in complex data sets.

A high level of interpersonal skills, both in person and by phone, to handle sensitive and confidential situations with varied internal and external constituencies.

Customer service skills requiring clear communication in person, on the phone, and in writing are essential.

A high level of integrity, including ability to treat confidential information with discretion.

Ability to be organized and resourceful to locate and compile information and accomplish projects with minimal supervision.

Consistent attention to detail in composing and proofing materials, establishing priorities, and meeting deadlines.

Ability to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands.

Ability to work independently as well as in a collaborative team environment with professional demeanor, self-reliance, and resourcefulness.

Dependability and punctuality.

High energy, positive attitude, and high degree of initiative.

Proficient experience using the most recent versions of computer software applications including word processing, spreadsheets, database and presentation software (i.e. MSWord, Excel, Outlook, PowerPoint).

Typical Physical Demands

Requires sitting, standing, bending, reaching, and some lifting. Requires manual dexterity sufficient to operate standard office machines such as computers, fax machines, calculators, the telephone, and other office and / or clerical equipment. Requires normal range of hearing and vision.

Employee Statement of Understanding

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. All requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Regular attendance is required in this job. This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship. The SDSU Foundation is an Equal Opportunity Employer.

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