Associate Director, Field Enablement

Job Title

Drive field readiness and revenue acceleration following our portfolio-focused GTM reorganization by establishing scalable enablement infrastructure, ensuring consistent execution across new territory alignments, and maximizing productivity through integrated communications, training, and AI-enabled tools. Build foundational systems designed to scale to meet Allergan Aesthetic growth targets and ever-changing industry dynamics and apply high touch change management and support to ensure technical investments are realized.

Primary Responsibilities

1. Field Communications Governance

Establish the operating model, editorial calendar, templates, and channel strategy for field-facing communications within Field Force Operations

Serve on the Corporate Communicationsled governance committee to align standards and reduce noise

Deliver message clarity, timeliness, and measurable action tied to portfolio-focused sales execution

Communication Impact Analytics : Implement tracking systems to measure open / click / acknowledgement rates, message recall, and behavioral change metrics

Optimization Focus : Analyze communication effectiveness data to identify highest-impact messaging formats, timing, and channels; continuously refine approach based on field feedback and engagement metrics

Drive communication standardization that reduces field noise while improving actionability

2. Training (What We'll Train & How We'll Train It)

Primary Ownership :

Complete Systems Training Curriculum : Own end-to-end design, delivery, and governance of field systems training for Moxie and MADI platforms (excluding product knowledge and sales methodology); collaborate with Sales Training department on scheduling coordination and curriculum integration to ensure seamless delivery of systems training alongside product and sales training programs

Training Delivery Methodology : Role-based learning journeys (new hire ? proficiency ? advanced) with manager checklists and proficiency rubrics; delivered through microlearning, interactive walkthroughs, live virtual labs, quick-reference job aids, and recorded tutorials; integrated with ComplianceWire scheduling and SCORM / xAPI packaging; single source of truth with metadata, search tags, and version control; measured by time-to-proficiency, post-training behavior change, and manager attestation

Training Content Areas :

Field CRM (Moxie / Salesforce.com) : Navigation, account / contact hygiene, opportunity workflows, call entry, pipeline standards, territory tools, release-readiness briefs, and data quality standards

Reporting & Insights (MADI / Power BI) : Access, filters, saved views, KPI interpretation, territory health checks, pre-call planning routines, and data literacy fundamentals

moxie Virtual Assistant (Salesforce Maps) : Route optimization, geo-visualization, scheduling, call planning, field safety / compliance, and productivity tactics

Secondary Ownership :

Support AI tool training and adoption initiatives (primary owned by Tech Stack category)

Contribute to technology change management training (primary owned by Tech Stack category)

3. Tech Stack + AI (Leverage Technology to Improve Productivity & Drive Revenue)

Primary Ownership :

AI for Enablement & Productivity : Lead AI enablement with measurable adoption targets; build prompt libraries, run use-case intake / prioritization, launch content search copilots; track adoption KPIs, time-savings, and deflection metrics; establish governance and usage guardrails

Field Route & Call-Planning Technology Support : Own operational support model for routing / call-planning tools (requirements, release communications, adoption metrics); partner with IT / Analytics on data quality and optimization; ensure technology translates to improved territory coverage and call efficiency

Customer Identification & HCP Segmentation : Partner with HCP MDM and Analytics to operationalize segments, targeting lists, and territory inputs; monitor precision, coverage, and refresh cadence; ensure segmentation drives actionable field guidance and measurable call plan improvements

Program Governance & ROI Measurement : Establish quarterly business reviews with Sales Leadership; maintain program scorecards; provide VP-level reporting on field readiness metrics, cost-per-trained-rep, and revenue cycle impact; drive continuous improvement through data-informed decisioning with accountability for measurable revenue contribution

Secondary Ownership :

Support technology-related training initiatives (primary owned by Training category)

Contribute communication strategies for technology rollouts (primary owned by Communications category)

Sales Onboarding :

• Ensure smooth consistent onboarding experience managed by single team end to end

Key Outcomes & KPIs

Communications effectiveness : Open / click / acknowledgement rates; task completion / behavior change; message recall

Training compliance & impact : On-time ComplianceWire completion; post-training proficiency and time-to-competency for operational workflows

Tool adoption & hygiene : Salesforce usage (required fields, timelines, pipeline hygiene), MADI dashboard utilization, route / call-plan utilization via Maps

AI value realization : % active users, action rate per user, hours saved or steps eliminated; deflection of routine queries

Segmentation quality : HCP coverage, match / accuracy rates, list freshness; uplift in reach or call plan efficiency

Revenue impact : Field effectiveness improvements, territory coverage optimization, compliance adherence

Qualifications

Education & Experience

Skills & Competencies

Technical Skills

Other Requirements