Senior CRM Marketing Manager

Job Description

ROLE OVERVIEW

The Customer Retention & Loyalty Manager will lead customer retention strategies for our subscription-based AnimalRx eCommerce platform. In this role, you will own the customer lifecycle and loyalty marketing function with a strong focus on improving subscription renewal rates, reducing churn, and increasing customer lifetime value.

You will use customer data, behavioral insights, and lifecycle journey mapping to build targeted, high-impact campaigns that keep animal owners engaged, subscribed, and loyal to our brand.

ESSENTIAL DUTIES & RESPONSIBILITIES

Customer Lifecycle Marketing

• Create and manage personalized communication flows via email, SMS, push, and in-box inserts tailored to customer stage, animal type, and order behavior.
• Develop campaigns that guide customers from first purchase through repeat orders and long-term loyalty with a customer centric mindset and an integrated Marketing messaging approach.
• Leverage automation platforms (e.g., Bloomreach, Klaviyo, Braze, Iterable) to scale and optimize journey-based messaging.

Subscription Retention Strategy

Loyalty Program Leadership

Analytics & Performance Optimization

Customer Insights & Personalization

Cross-functional Collaboration

QUALIFICATIONS

WHY ALLIVET?

At Allivet, we're more than just a company. We are a strong community of passionate leaders dedicated to improving the lives of pets. Joining us means becoming part of a team where you can collaborate on exciting projects and truly make a difference. We offer a competitive compensation package, a comprehensive benefits package of medical, dental, vision, short-term / long-term disability, life insurance, PTO, and a 401K plan, plus company perks.

Allivet is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.