Director / Sr. Retention and Lifecycle Marketing Manager

Posh Peanut is one of the fastest-growing DTC brands in the children’s apparel space, loved by millions of families around the world. We specialize in ultra-soft, premium bamboo apparel for babies, kids, and families—known for our bold prints, elevated details, and signature Päpook® fabric. Built from a small LA-based business into a household name, we’re driven by creativity, passion, and the mission to make every moment with your little ones feel magical. If you’re excited by fast growth, big ideas, and building something extraordinary, we’d love to hear from you!

Location : Glendale, CA

Reports To : Head of Growth

Position Overview

We’re seeking a Senior Manager of CRM and Lifecycle Marketing to own the strategy, execution, and optimization of customer retention efforts across email, SMS, app notifications, and lifecycle touchpoints. This role will lead day-to-day retention initiatives while acting as a strategic thought partner to the Head of CRM, Analytics & Retention, supporting high-impact projects such as loyalty program development and customer segmentation frameworks.

The ideal candidate is both hands-on and strategic—comfortable coding emails, managing ESP transitions, analyzing performance, and optimizing campaigns for deeper engagement and long-term growth. You’ll collaborate across marketing, merchandising, e-commerce, product, and creative teams to ensure consistency in messaging and customer experience.

Key Responsibilities

Retention & Lifecycle Ownership

• Lead end-to-end strategy for batch, automated, and transactional communications across email, SMS, and app push.
• Expand lifecycle and winback programs using cohort, behavioral, and LTV data to increase purchase frequency and CLTV
• Lead content strategy and planning for retention channels, identifying revenue-driving stories that align with product launches, inventory insights, and promotional moments to maximize engagement and conversion
• Code and QA emails, SMS, and push notifications with attention to brand design and functionality
• Own campaign production workflows from ideation to deployment and post-send analysis, ensuring flawless execution

Loyalty Program & Strategic Support

Cross-Functional Collaboration

Performance, Analysis & Compliance

Testing & Optimization

Qualifications

Benefits

Posh Peanut Inc. is an equal opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.