Lifecycle Marketing Manager

Lifecycle Marketing Manager

iolo / RealDefense develops patented technology and award-winning software that repairs, optimizes, and protects computers, to maximize system speed and performance while keeping them safe. With a global presence in 33 countries and products in 11 languages, tens of millions of people have used iolo's products for their PC optimization, security, and data recovery needs for over two decades. The company's product line, distinguished by its flagship performance optimization suite System Mechanic, is sold throughout the world at over 20,000 retail storefronts.

With offices in Pasadena & Santa Monica, California, and a part of RealDefense LLC, iolo is widely recognized by both consumers and industry experts as a worldwide leader in the system utility software market.

Job Description

iolo Technologies / RealDefense is seeking a Lifecycle Marketing Manager to lead on Customer Retention. This customer marketing role has significant opportunity for bottom-line impact and growth. The individual will be working to drive retention metrics, minimize churn and extend customer lifetime value through rigorous test, measure, learn.

RealDefense products, such as iolo's System Mechanic, have been around for 20+ years and are thriving in the new work at home culture. We are a consumer security company focused on providing solutions to the fast-growing work at home economy. Come join our team and develop products that help everyday consumers.

Responsibilities :

• Develop and deliver a long-range subscriber retention strategy and detailed plans targeting priority active and churned subscriber cohorts as defined in collaboration with internal Strategy & Data Analytics partners
• Deliver and optimize core retention KPIs, both leading and lagging metrics (content reach, subscriber frequency and engagement; churn risk, churn rate, subscriber reconnects)
• Collaborate with Strategy & Data Analytics and Brand Marketing partners to fully understand and monitor subscriber behaviors, content preferences, needs and frustrations, and media consumption patterns, in order to define cohorts, build data-led personas, and develop tailored retention plans
• Drive development, implementation and iteration of new and improved methods of reaching and engaging subscribers, in collaboration with local and global Product and Product Marketing teams
• Review, test and optimize automated customer lifecycle and cancellation journeys, messaging and save tactics. Review, test and optimize personalized and content-led lifecycle communications and formats, ensuring alignment with broader Disney+ brand and title campaigns and priority content beats
• Produce regular reports and presentations monitoring subscriber retention, lifetime value, and risk; articulating strategic priorities, plans and tactics; competitor activity and retention best practice
• Build positive relationships and collaborate effectively with key stakeholders including local Finance & Strategy, Legal, Marketing, and Product teams, locally and globally.

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Preferred Skills :

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