Senior Brand Manager KinderFerrero International S.A. • Chicago, IL, United States

Senior Brand Manager Kinder

Ferrero International S.A. • Chicago, IL, United States

5 days ago

Job type

Permanent

Job description

Senior Brand Manager Kinder

Job Location : Bucharest

Company description

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role :

If you love our brands and products and understand the mission of bringing joy and indulgence to our consumers, this role can interest you! As a Senior Brand Manager, you will significantly contribute to growing market share and competitively positioning our brands. You will be developing strategies for Brand(s) by developing and implementing ideas and projects. You will aim high and achieve goals together with your team. In this role, you will be responsible for developing and executing the marketing strategy of the assigned brands, in coordination with the guidelines coming from Region Marketing / from the Group. You will be an essential member of the team to drive future success by developing efficient brand plans and enable a strong collaboration with key stakeholders, like sales and trade marketing, but also other support departments like supply chain, controlling & finance, etc.

Main Responsibilities :

Propose and allign with Region Marketing Department the strategic plan for medium term period for allocated brands;

Define and execute all marketing, advertising, promotion plans, events and communications activities;

Integrate inovative ideas in brands plans to grow loved brands, focusing on consumer and shopper centricity & brand profitability;

Maintain comprehensive knowledge and understanding of current competitive environment and industry trends, oversee categories and competitive analysis, generate insights and integrate them in efficient consumer & shopper activation (out of stores and in stores);

Analyze and report the performance of the brands (data on sell-in, sell-out, pricing, stock levels, distribution, market share, consumers habits etc.);

Permanent financial analysis at SKU level, with objective of optimizing brand profitability;

For new launches, propose & coordinate ad hoc researches / effective usage & interpration of consumption habits info (for example SNA data from media agency);

Develop strong 360 communication campaigns; lead the direction of creative and implementation with the agencies and internal stakeholeder departments. Assess the eficiency of campaigns KPIs by using available data (with regard to effects on sales, distribution, penetration, viewability, engagement, any other KPI depending on type of campaign). Permanent contact with Region Marketing Dept, to receive and adapt the international tools provided by the Group in order to implement the international communication in a relevant way for Romanian consumers;

Lead the media agency briefing, based on approved yearly marketing plan, agreed brand strategy and budget and follow the day to day work ( approve media plans, control delivery and verify the effectiveness of actual media input based on target achievement and budget status);

Lead creative development or adaptation for all communication materials and promotional activities (including sponsorship deals, in-store and consumer promotions, events, digital, social media, PR and co-marketing activities);

Coordinate all the processes – external (Region Marketing Dept.) and local (with all the agencies- creative, BTL, production, media) in order to execute the yearly approved marketing plan in time and respecting Ferrero way of working and procedures;

Propose the portfolio for the brands within the area of responsibility & price positioning recommendations, in line with Group strategy and based on deep understanding of the market and consumers behaviors;

Adapt labels & artworks to the needs of the local market, in line with international guidelines and local regulations and coordinate the related documentation flow (strongly execution needed);

Plan in coherence with the defined strategy the budgets for the brands in the area of responsibility : i.e. advertising and promotional costs, costs associated with market and consumer research, other mktg costs; to supervise and monitor compliance with the budgeted figures and the ongoing economic performance of the brands in the whole area of responsibility and propose corrective actions, if necessary;

Prepare and give presentations to internal and external target groups (e.g. sales team, company management, central functions) on topics related to marketing projects and brands development;

Follow local / Group procedures, in line with GRC and internal audit requirments;

Who we are looking for :

Bachelor’s degree in Business or Economics (a Degree in Marketing is considered as a plus);

5+ year’ experience in Marketing field (preferably in FMCG sector)

Good knowledge of English language, written and spoken;

Excellent computer skills are a must : Microsoft Excel, PowerPoint. SAP is an advantage;

Financial skills to read P&L of brand / category and preparing ad-hoc business plans;

Excellent verbal and written communication skills;

Ability to coordinate with multiple departments and handle multiple priorities successfully within scheduled timelines;

Team player, able to effectively interact and work with various functional departments;

Passion, energy and drive to work with world-class brands;

How to be successful in the role and at Ferrero :

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products. Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.Requisition ID 66853 Job function 市场部 Country Romania City Bucharest

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