Performance Media Manager

Our client, a growing name in healthcare is seeking a Performance Media Manager. This is an ongoing freelance position (40 hours a week) that is hybrid in Orange County as needed.

You will be responsible for planning, executing and optimizing performance-driven marketing campaigns that generate qualified leads for our client's services.

Key Responsibilities :

• Lead Generation Planning : Develop and implement targeted paid media campaigns (e.g., PPC, social ads, programmatic) focused on acquiring high-quality leads interested in digital health products and booking appointments at physical locations. Be able to successfully develop and optimize a growth plan that leverages revenue-generating tactics, producing measurable results.
• Campaign Management : Manage end-to-end campaign setup, including audience targeting, creative development, bid management, and budget allocation across platforms like Google Ads, Facebook / Instagram, LinkedIn, and programmatic networks. Can successfully manage an agency partner but also be hands on with the campaign.
• Data-Driven Optimization : Continuously analyze campaign performance using analytics tools (e.g., Google Analytics, platform data and internal performance dashboards) to optimize for cost-per-lead (CPL), conversion rates, and appointment bookings.
• Audience Segmentation & Personalization : Leverage audience insights and behavioral data to refine targeting, create personalized experiences, and increase engagement and conversion likelihood.
• Budget & ROI Management : Monitor budgets and ensure efficient spend allocation to maximize return on ad spend (ROAS) and overall marketing ROI.
• Reporting & Insights : Provide regular performance reports and actionable insights to stakeholders to inform strategic decisions and improve future campaigns.
• Compliance & Brand Safety : Ensure all campaigns comply with healthcare advertising regulations and maintain brand reputation.

Key Skills & Experience :

Key areas include strong experience in performance marketing and media who is data-driven, with proven success is driving acquisition, leveraging revenue-generating tactics and producing measurable results. Digital experience is key.

Send your resume today!