Manager, Marketing

Marketing Manager

About Us Groundbreaker. Game changer. Pioneer. TRC has long set the bar for clients who require more than just engineering, combining science with the latest technology to devise innovative solutions that stand the test of time. From pipelines to power plants, roadways to reservoirs, schoolyards to security solutions, clients look to TRC for breakthrough thinking backed by the innovative follow-through of an industry leader. TRC's professionals work with a broad range of commercial, industrial and government clients and the communities they serve. We deliver breakthrough solutions that address local needs so our clients can better succeed in an ever-changing world. Working at TRC means tackling interesting, meaningful projects. We pride ourselves on our collaborative spirit, entrepreneurial zeal and agile corporate structure. We recognize that the expertise of our staff is our strongest asset, so we generously reward employees for successful performance and invest in their careers through training and the development of new skills and certifications.

Overview We are looking for someone who is a self-starter, innovative, comfortable managing a team if applicable with a variety of skillsets, wants to make a positive impact, and is committed to diversity, equity and inclusion. The Marketing Manager will plan, create, and lead the production of marketing, advertising, multimedia, and sales materials that reflect the multicultural communities that we serve. In this role, you will be responsible for the development of business-to-business and business-to-consumer related promotional materials designed to encourage participation in energy efficiency programs. The position is based out of TRC's New Brunswick New Jersey office.

Responsibilities In this role, you may work with company management, outreach teams, engineering teams, and program development teams to stay informed of new innovations and lead the implementation of relevant marketing initiatives. Other responsibilities include but are not limited to :

• Lead the development of annual program marketing plans
• Create and oversee the implementation of marketing strategies as outlined in annual marketing plans
• Plan and develop print and digital content for websites, email newsletters, fact sheets, case studies, social media posts, and blogs
• Develop and manage print and digital advertising campaigns
• Track and report on marketing tactics using tools like Google Analytics and email marketing platforms
• Manage and report on program marketing budgets
• Manage program websites
• Develop and present marketing reports
• Research characteristics of program participants to develop tactics and messaging that resonate with target audiences
• Mentor and delegate tasks to team members in supporting roles

Qualifications

Requirements

Excellent written and verbal communication skills

Detail oriented management approach

Positive attitude

Eager to learn new skills

Ability to work independently and collaboratively with a team

Ability to prioritize multiple tasks, deadlines, and projects

Understanding of energy efficiency and / or sustainability preferred but not required

Strong organizational and time management skills.