Senior Specialist, Campaign Development Lead

Digital Engagement Team Architect

Put marketing strategy into action as you lead the development of our customer experience and campaign planning. Leveraging your strong understanding of our customer insights, you'll shape and orchestrate fully integrated digital campaigns and confidently lead our agency and internal teams through the creative process for campaigns, resources, and relevant content. This is your chance to use your digital knowledge to employ new technologies and new channels developing customer-experience best practices and targeting, to achieve an optimal customer experience. Employing AGILE practices and a test and learn approach through each phase of the project, you'll wear many different hats as you collaborate with copy, design, architecture, internal legal, medical, and regulatory teams in the co-design, co-creation, and execution of campaign plans every step of the way. From creative development to approval and delivery to market, you'll have a hand in the process.

As a key member of our Digital Engagement Team, the Architect translates customer signals into meaningful, measurable marketing action. You'll support omnichannel media strategy, turn hypotheses into testable plans, and insights into scaled impact. Partnering closely with internal stakeholders, agencies, and third-party media vendors, you will support the media plan end to endfrom KPI design and measurement strategy to activation, optimization, and storytelling that influences decisions. Your day-to-day spans upstream planning and downstream analytics. You will co-develop the right KPIs, ensure data capture is enabled across assets and platforms, pull and analyze data to deliver timely reporting. In this role, you will have an opportunity to mine customer-level engagement data across channels to surface what matterswhat's working, what's waste, and what to do nextand narrate those findings in clear, business-focused terms that drive in-flight optimizations and smarter next campaigns.

Qualifications :

Minimum Requirements :

Bachelor's degree required.

Minimum of 3 to 4 years multi-channel digital media (HCP and / or Consumer) campaign development experience with an emphasis on digital media strategy that optimizes overall customer experience to drive business results.

Proven expertise in HCP and / or consumer digital marketing campaigns, preferably in pharmaceutical or regulated industries.

Experience with campaign development, media strategy, and analytics platforms.

Passion for data and analytics. Strong ability to mine for insights in media and engagement data and deliver implications and socialize key insights through persuasive storytelling which brings meaningful and actionable context to drive more data-informed decision making with marketing stakeholders.

Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic.

Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative development.

Strong digital acumen and understanding of criteria for effective digital content.

Excellent business and communication / influencing skills.

Well organized, highly motivated, process-driven, results-oriented personality.

Ability to re-balance priorities and assume responsibility in a multi-tasking environment.

Understanding of how to maximize digital channels, techniques, and operating models.

Ability to thrive within a data-driven, fast-paced setting defined by change.

Innovative thinking.

Preferred experience :

MBA / MS a plus.

Experience within Pharmaceutical, Healthcare, over-the-counter medicines or other regulated industry.

Pharmaceutical product launch experience a plus.

Experience with advanced marketing capabilities (i.e., marketing automation, campaign management, analytics platforms, sales force tools, digital / AI recommendation engines, etc.).

Experience with Agile Team methodology a plus.

Required Skills : Adaptability, Agile Methodology, Animal Vaccination, Brand Management, Campaign Management, Communication, Content Creation, Creative Campaign Development, Creativity, Customer Experience (CX), Customer Experience Design, Customer Experience Management, Data Analysis, Digital Channels, Digital Marketing, Digital Marketing Campaigns, Email Marketing, Interpersonal Relationships, Marketing, Marketing Analytics, Marketing Strategies, Market Research, Media Management, Media Strategies.

Preferred Skills : Digital Media Strategy.