Director, Digital Marketing and Experience

Director, Digital Marketing And Experience

We are currently seeking a Director, Digital Marketing and Experience based out of our corporate headquarters in Montvale, NJ. In this new role, the individual will own end to end digital marketing for our Human Nutrition & Health (HNH) segment -strategy, roadmap, team, and performance to drive brand relevance, customer & consumer engagement, and commercial impact. Acts as the enterprise enabler for digital excellence by governing the marketing technology stack, standards, and best practices across divisions / BUs in partnership with Corporate Communications and IT.

Essential Functions

Strategy & Roadmap

Governance & Prioritization

Own Web & UX

Social Media Strategy & Channel Leadership HNH

Demand Engine (CRM / Marketing Automation)

Performance, Analytics & Insights

Launch & Innovation Enablement

Compliance & Risk Management

People Leadership & Vendors

Requirements

Bachelor's in marketing / business / communications; MBA or advanced degree preferred. 10+ years in digital marketing with 5+ years leading teams; proven success building multichannel digital engines in B2B / B2B2C health & nutrition. Deep exposure to HubSpot, WordPress, analytics / BI, SEO (e.g., BrightEdge), and social scheduling; understanding of Salesforce handoff and routing. Demonstrated ability to implement steering forums, and portfolio prioritization across matrixed stakeholders, familiarity with legal & approval workflows for compliant activation. Strategic and creative integrator; excellent stakeholder management, crisp communicator, data driven decisionmaker, and builder / optimizer of processes and teams.

The salary range for this role is between $150,000 and $180,000 per year, plus bonus, depending on qualifications and experience. Balchem is committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility.