Director - Marketing

Job Description

Job Description

ROLE AND PURPOSE :

The Marketing Director is a strategic partner that is part of the high-performing Communications team. This position is responsible for proactively researching, developing, executing, analyzing, and adjusting comprehensive marketing strategies that drive stakeholder engagement, boost enrollment and recruitment, and position the district as a top-tier choice for families and staff across the north Texas region, state, and nation. This position demands a self-starter who thrives in a fast-paced, evolving environment. The successful candidate will bring a proactive approach to trend analysis, campaign planning, and engagement strategy anticipating shifts in the competitive landscape and adjusting messaging and media strategy accordingly.

QUALIFICATIONS :

Education / Certification :

Bachelor's degree in marketing, advertising, business, journalism, communications, public relations, marketing, political science or related field from an accredited college or university.

Experience :

• Minimum 5 years' experience in a marketing-focused role required; public sector or education sector preferred.
• Experience in email marketing, SEO, Google Ads, social media, website analytics tools and media buying.

SPECIAL KNOWLEDGE / SKILLS :

MAJOR RESPONSIBILITIES AND DUTIES :

MARKETING :

SOCIAL MEDIA :

DIGITAL ASSET CREATION :

SPECIAL EVENTS :

SUPERVISORY RESPONSIBILITIES :

EQUIPMENT & SOFTWARE SKILLS :

WORKING CONDITIONS :

MENTAL DEMANDS / PHYSICAL DEMANDS / ENVIRONMENTAL FACTORS :