Global womenswear and streetwear brand, Naked Wardrobe is seeking a talented Digital Design Director to lead the creative expression of the brand across all digital, marketing, and experiential touchpoints. This role blends hands-on design with high-level creative direction—elevating core brand assets, driving innovation, and ensuring consistency. The Director will oversee graphic design execution, guide day-to-day marketing deliverables, and provide visionary treatments that push the brand forward while staying aligned with strategy and identity.
Responsibilities
Creative & Brand Leadership
- Own and evolve Naked Wardrobe’s visual identity across all digital, social, and brand touchpoints
- Maintain and enforce brand guidelines, ensuring consistent and elevated brand representation
- Lead concepting and presentation of new creative directions that support brand growth, strategy, and innovation
Digital, Marketing & Campaign Design
Lead, mentor, and develop the Graphics team to deliver best-in-class creative across all marketing channelsOversee workflow, prioritization, and end-to-end delivery of design needs for campaigns, weekly drops, and brand momentsDrive creative development for digital assets—web, email, paid, social—to support full-funnel performance and refresh cyclesTranslate Art Director vision and photoshoot selects into cohesive campaign storytelling and digital executionProduct, Packaging & Experience Design
Direct end-to-end packaging design and production, elevating unboxing and product presentation across channelsEnsure product, retail, pop-up, and wholesale presentation aligns with brand standards and premium positioningCross-Functional Collaboration & Partnership Support
Partner with Web, App, Product, and Marketing teams to enhance UX / UI and branded digital experiencesProvide creative support for wholesale, influencer, talent, and strategic partnership initiativesAlign creative output to business objectives, campaign goals, and market opportunitiesQualifications
Bachelor’s degree in Graphic Design, Visual Communication, Digital Design, or related field required (Master’s a plus)7–10+ years of progressive experience in digital design, art direction, or creative leadership within fashion, beauty, lifestyle, or luxury consumer brandsStrong portfolio demonstrating elevated visual storytelling, digital campaign development, brand systems, and multi-platform design executionProven experience leading and developing creative teams, including designers at varying levels of skill and seniorityDeep understanding of luxury, fashion, and cultural aesthetics—trend-driven with the ability to translate inspiration into brand-appropriate designExpertise in Adobe Creative Suite, Figma, and modern design / prototyping tools; strong working knowledge of UI / UX best practicesExperience building and scaling brand guidelines, toolkits, and creative systems that support brand evolution and global consistencyDemonstrated success collaborating cross-functionally with Marketing, eCommerce, Product, and Executive teams to drive brand and commercial goalsStrong grasp of performance marketing and data-informed creative—understands how creative impacts engagement, conversion, and brand perceptionExperience with packaging design, print production, and vendor management (from concept through sampling and delivery)Exceptional communication, presentation, and stakeholder-management skills; confident pitching and defending creative thinking to executivesHighly organized, adaptable, and comfortable operating in a fast-paced, high-growth environment with shifting prioritiesPassion for culture, fashion, design innovation, and storytelling; proactive in staying ahead of industry trends, platforms, and best practices