Rithum is hiring : Senior Product Marketer in Atlanta

Overview

As a Senior Product Marketer, you serve as the voice of the buyer for Rithum’s Brands and Retailer Marketing Solutions. You drive the work responsible for developing effective positioning, messaging, differentiation and related content, impactful marketing and sales content, and market intelligence, and drive insight-based enablement across internal teams. The Senior Product Marketer will own, develop and execute major product launches, working closely with sales, revenue management, product, marketing and client success to drive business growth, positive client outcomes, and achieve financial goals. This position requires someone who is able to work standard business hours (8am - 5pm) Central or East Coast Time.

Responsibilities

• Define positioning, go-to-market messaging and launch plans for Rithum's Brands or Retailer platform that unlocks meaningful value for our retailers and contributes to key growth goals.
• Develop differentiation that displays Rithum’s leadership position versus buyers’ other purchase options; develop plans for distributing these assets internally and externally. This includes conducting win and loss interviews.
• Perform detailed market opportunity analysis, including market research, segmentation, key trends and changes, buyer personas and competitive analysis.
• Drive product launches by codeveloping launch plans and managing the cross-functional implementation of the plans.
• Create relevant, impactful, and timely marketing collateral including sales presentations and pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation, social media and more. Some assets you will develop on your own while others you will codevelop with other teams.
• Develop and maintain internal sales tools that clearly communicate competitive differentiators, objection handling and positioning strategies.
• Contribute to growth marketing efforts by delivering product content and participating in activities for the marketing programs that drive demand for Rithum’s products.
• Understand the market, the competition and how Rithum wins, and play a leading role in sharing this knowledge with other team members including conducting regular enablement sessions.

Qualifications

Minimum Qualifications

Preferred Qualifications

Travel

Up to 10%

What It’s Like To Work At Rithum

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds. As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum You Will

Benefits

Rithum is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

We\'re committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we\'re here to ensure a seamless experience as you explore opportunities with our team.

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