Digital Marketing Manager

About the Role

The Digital Marketing Manager manages the overall strategy creation and implementation of digital marketing campaigns. You will drive engagement and conversion across different audience segments, as well as direct channel mix growth.

This position will strategize to increase metrics in SEO, pay per click, paid social, email marketing and display advertising.

Will be responsible for the performance of all digital marketing campaigns for our unique portfolio of B2B tradeshows.

Responsibilities

Developing and executing integrated digital campaign strategies with measurable goals supported by analytics and reporting, including demand-generation and lead-generation campaigns

Providing a proactive and creative approach to all digital marketing platforms, to achieve measurable goals for awareness, engagement, and conversion.

Managing SEM and SEO strategies designed to improve brand awareness and conversion rates.

Planning and executing pay per click campaigns, coordinating the budget, optimization, and reporting of all campaigns.

Utilizing the full suite of reporting tools, including Google Analytics, ensuring activities are monitored and continuously optimized.

Leading with a data-driven approach. understanding industry trends and platform best practices to engage community members, grow brand loyalty, and optimize spend and performance.

Defining customer journey segmentations and developing roadmaps for targeted segments. Demonstrate excellent analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Developing and optimizing all stages of the Lead (MQL, SQL) marketing funnel (TODU, MOFU, BOFU)

Ensuring performance-oriented reporting with the design of Power BI Dashboards and Spreadsheets

Requirements

Have experience with digital marketing campaign management

Have advanced Microsoft Excel skills, including Pivot Tables and advanced formulas

Experience with HTML, CSS, and JavaScript

Be able to work in a dynamic, demanding environment, with multiple and changing priorities while maintaining excellent attention to detail

Possess excellent organization, time management, and project management skills

Work in a way that works for you

We promote a healthy work / life balance across the organization. We offer an appealing working prospect for our people.

With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer

Health Benefits : Comprehensive, multi-carrier program for medical, dental and vision benefits

Retirement Benefits : 401(k) with match and an Employee Share Purchase Plan

Wellbeing : Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice