Paid Social Media Manager - Contract

Paid Social Media Manager - Contract

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

We are looking for a contract position to start as soon as possible through 12 / 31 / 25. This person will be fully remote working full time hours during this time and potential for contract to hire after 3 months.

Social Media Manager

The Social Media Manager is responsible for tactical execution excellence and accountable for tactical plan delivery. They strategically plan, activate, optimize, and manage social media buys aligned with the communication strategy, customer journey, and audience insights. They are responsible for ensuring effective media activation while considering the client's business goals and objectives. The Social Media Manager works closely with clients, collaborating with them to develop comprehensive media activation plans and presenting campaign analysis and insights to address their concerns. Experience with commerce clients is necessary.

What You'll Do

Strategic Media Activation :

• Strategically plan, activate, optimize, and manage paid social media buys across social platforms (ex. in Facebook / Instagram, Twitter, Snapchat, Pinterest, LinkedIn, etc.) aligned with the communication strategy, customer journey, and audience insights.
• Make activation choices and implementation plans based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices.
• Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance.
• Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy.
• Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey.

Client Service :

Cross-Functional Collaboration :

Thought-Leadership :

What You Bring

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.