Field Marketing Coordinator

Field Marketing Coordinator

The Field Marketing Coordinator will deploy the regional marketing strategy in line with the business objectives for France. You'll assume the responsibility for driving pipeline, demand, and lead generation in the region. This includes generating interest, enabling sales and accelerate / influence existing opportunities to create inbound leads.

The Field Marketing Coordinator will utilize regional and corporate marketing capabilities and engage closely with the in-region EMEA team to roll out marketing campaigns, as well as strategize and execute field-marketing programs. This position will report to the Sr. Marketing Manager, EMEA South.

Essential Duties and Responsibilities :

• Execution of the marketing plan in France
• Drive and implement the optimal mix of marketing programs; use data to identify the most effective channels and calls to action for the region
• Work closely with the corporate PR team & local distribution houses to coordinate media / analyst activities
• Manage and execute all logistics for marketing events and conferences in the region
• Execute field marketing programs such as RSI executive briefings, seminars, client / prospect dinners, live / on-demand webinars, etc.
• Collaborate with corporate marketing and Sales to plan and roll out campaigns and lead nurturing for the region
• Source and manage local vendors for marketing program execution such as direct mail, etc.
• Manage local translations and the translation agency, ensuring the best quality of work
• Support Global Client Engagement with regional user groups & program deliverables
• Provide guidance on local marketing messages and material, website, campaign concept and creative development to ensure effectiveness for the region
• Facilitate and track lead distribution and follow up activities with the SDR and Sales teams
• Analyze, track and measure campaigns; report metrics and overall ROI to internal stakeholders
• Manage project timelines, quality issues, resources, SOW (scope of work) / budget
• Monitor and report effectiveness of marketing communications
• Work with Sales to build target account lists based on data / intelligence
• Understand marketing automation technologies across the entire lead nurturing process
• Build client relationship and support client marketing effort to improve retention and upsell

Education :

Bachelor's degree required; in marketing or communications preferred

Location : Remote - France

Experience :

Proven track record in B2B marketing, with at least 3 years of experience in the software IT services industry, focusing on the French market.

Qualifications & Skills :

Why Rimini Street?

We are looking for talented, passionate people to help us build our future at Rimini Street. We hire only the best, the most extraordinary professionals and provide compensation, bonuses, and benefits to match the skills of our top-performing team members. Do you thrive in a fast-paced environment, enjoy growing together, and get excited about learning new skills? Are you looking for an opportunity to make a true impact as part of a team of extraordinary professionals? This is the place for you.

Our work is challenging and meaningful. We start and end each day with a sense of achievement and purpose guided by our core values, the Four Cs :

Accelerating Company Growth :

Rimini Street is committed to creating a diverse and inclusive environment and is proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability, protected veteran status, or any other characteristic protected by law.