Senior Analyst, Marketing Analytics (Orlando)

Sr. Analyst, Marketing Analytics

Travel + Leisure Co. is the world's leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Sr. Analyst, Marketing Analytics supports the Marketing Analytics & Testing team. The Sr. Analyst manages the daily work activities for the Marketing Analytics team. This individual will play a critical role in delivering actionable insights, optimizing marketing performance, and shaping data-driven decision-making across multiple channels. The ideal candidate is an experienced marketing analyst with strong SQL skills, a deep understanding of marketing / digital marketing KPIs, and the ability to clearly communicate complex data to business stakeholders. This is a hybrid role in office Monday, Tuesday, and Wednesday and remote Thursday and Friday.

How You'll Shine :

• Analyze and interpret data from digital and traditional marketing campaigns to evaluate performance and uncover growth opportunities.
• Develop and maintain dashboards and reports to monitor campaign KPIs, customer segments, and overall marketing and channel effectiveness.
• Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking.
• Build customer segmentation to inform audience strategy and personalization.
• Present findings and strategic recommendations to senior leadership and cross-functional teams.
• Support marketing forecasting, budget allocation, and ROI / ROAS analysis.
• Support A / B testing design, implementation, and analysis to optimize creative, targeting, and offer strategies.
• Forecast marketing performance and budget allocation recommendations (scenario planning + predictive modeling)
• Mentor junior analysts and contribute to best practices in marketing analytics and data governance.

What You'll Bring :

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include : Medical, Dental, Vision, Flexible spending accounts, Life and accident coverage, Disability, Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information), Wish day paid time to volunteer at an approved organization of your choice, 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information), Legal and identity theft plan, Voluntary income protection benefits, Wellness program (subject to provider availability), Employee Assistance Program.

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you'll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what's next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.