Digital Media Analyst

Thank you for considering the Digital Media Analyst role with Moonbug Entertainment, an award-winning global entertainment company that inspires kids everywhere to laugh, learn, and grow. The company is behind some of the biggest kids' entertainment brands in the world, including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises.

This role is currently based in our New York office, 3 days in office.

About The Role

We are seeking a highly analytical and data-driven Digital Media Analyst to join our Brand Partnerships team in Los Angeles. In this role, you will play a crucial part in maximizing the impact of our brand partnerships by analyzing advertising campaign performance, identifying trends, and providing actionable insights to optimize strategies. You will work closely with the Brand Partnerships, Marketing, and Content teams to ensure data-driven decision-making across all our initiatives.

Key Responsibilities

• Campaign Performance Analysis :
• Track and analyze key performance indicators (KPIs) for brand partnerships across various digital platforms (i.e., YouTube via Google Ad Manager and Google Ads, social media platforms, websites, etc.).
• Develop comprehensive reports and dashboards to visualize campaign performance, highlighting key trends, successes, and areas for improvement.
• Analyze audience engagement, reach, and demographics to assess campaign effectiveness and identify target audience insights.
• Monitor and analyze the performance of branded content integrations within Moonbug's IP.
• Data-Driven Optimization :
• Leverage data analysis to provide actionable insights and recommendations for optimizing brand partnership campaigns.
• Identify opportunities to improve campaign targeting, creative execution, and media placement to maximize performance against KPIs.
• Collaborate with the Media Ops team to develop data-informed strategies for future campaigns.
• Market Research & Trend Analysis :
• Conduct market research to identify trends in digital media consumption, children's entertainment, and brand partnerships.
• Analyze competitor activities and industry best practices to inform Moonbug's brand partnership strategies.
• Stay updated on the latest industry trends and emerging digital channels for continuous learning and campaign innovation.
• Collaboration & Communication :
• Work closely with internal stakeholders to ensure alignment and data-driven decision-making.
• Clearly communicate data insights and recommendations to both technical and non-technical audiences, using storytelling to make data impactful.
• Tools & Technologies :
• Utilize various analytics platforms and tools (e.g., Google Analytics, YouTube Analytics, social media analytics tools) to gather and analyze data.
• Proficient in data visualization tools such as Looker Studio to create compelling reports and dashboards.

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